Ugg and Koolaburra Name a New President of Fashion Style – WWD

Anne Spangenberg

Deckers Manufacturers, which makes Ugg boots and Koolaburra sandals, just lately named Anne Spangenberg the manufacturers’ new president of vogue way of life.

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She succeeds Andrea O’Donnell, who left final September.

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Spangenberg beforehand was the worldwide vp of merchandising at Nike Inc. She shall be specializing in product diversification, client adoption and franchise evolution. She may even serve on the chief management workforce, reporting to Dave Powers, the chief government officer and president of Deckers Manufacturers, based mostly outdoors of Santa Barbara, California.

“Anne is a proven industry leader who has played a meaningful role in creating and transforming merchandising functions across categories, channels and markets,” Powers stated. “Importantly, she brings to Deckers an innate understanding of the consumer and the ability to efficiently implement strategy in alignment with the latest fashion and lifestyle trends.”

Spangenberg stated she was excited to affix the workforce, “With significant opportunity ahead for Ugg, I look forward to driving this already immensely successful business toward its next level of growth,” she stated in an announcement. “The brand’s unique combination of strong consumer demand, a loyal and expanding customer base, and the ability to innovate both new and existing franchises gives me confidence in our capability to further elevate Ugg through disciplined and strategic global marketplace management while building on exciting levels of global brand heat.”

Deckers Manufacturers has a number of labels in its portfolio. It’s identified for its Hoka trainers, Sanuk informal footwear and its Teva sandals. However Ugg is the model that generates the biggest share of the corporate’s annual $3.15 billion in gross sales.

Final 12 months, Deckers was hit with large transport prices that have been $100 million over regular, in accordance with earnings outcomes shared with analysts.

Worth hikes at Hoka and Ugg are deliberate this 12 months to mitigate the impact of upper transport prices. Deckers stated it deliberate to make use of air freight this 12 months for a lot of the Hoka model to fill in manufacturing gaps attributable to manufacturing facility disruptions.

By model, Ugg web gross sales final 12 months rose 24.7 p.c to $374.6 million, whereas Hoka elevated 59.7 p.c to $283.5 million. Deckers’ Teva model noticed web gross sales fall 8.8 p.c to $54.8 million, whereas Sanuk gross sales dipped 1.7 p.c to $11.9 million. Different manufacturers, primarily Koolaburra, noticed web gross sales improve 2.4 p.c to $11.2 million.


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