Top 10 Apparel Brands of India 2023
India is the world’s second largest manufacturer of apparel and textiles. It is ranked seventh for textile exports worldwide, including clothes and household goods as well as technological products. The textile and apparel sector contributes 12% of exports, 13% of industrial production, and 2.3% of the nation’s GDP. The textile industry employs 45 million people, including 3.5 millions handloom workers. By 2025–2026, the Indian textile and apparel market is projected to increase at a 10% CAGR, totalling US$190 billion.
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The Indian apparel market was valued at $40 billion USD in 2020; it is expected to reach USD 135 billion by 2025.
India has a competitive advantage in terms production costs and trained labour compared to other major textile manufacturers. India exported $44.4 million worth of textiles, apparel, and handicrafts in FY22. This is a 41% YoY rise. In FY22, ready to wear garment exports, including cotton accessories were US$6.19 trillion.
Between April 2000 and March 20,22, the textiles (including dyed and printed fabrics) attracted FDI of US$3,99 trillion. 100% Foreign direct investment (automatic route) is possible in the Indian textile and apparel industries.
Technology is being used to optimise the value chain by home textile companies. Welspun India developed Wel-Trak 2.0 to track textile raw materials through the supply chain in October 2021. This is an updated version of the patented end to end traceability technology.
The government’s PLI scheme, worth Rs. The PLI scheme, worth Rs. 10,683 crore ($1.44 million), is expected to have a significant impact on the textile industry. The programme promotes MMF (manmade fibre) clothing, MMF fabric, and ten types of technological textile products.
The Mega Integrated Textile Region and Apparel Park Programme (MITRA), is valued at Rs. The government approved the construction of seven integrated mega-textile parks with cutting-edge infrastructure and shared utilities. This was for a total of 4,445 crore or US$ 594.26 millions.
The National Handloom Development Program’s (NHDP) Handloom Export Promotion Council (HEPC) collaborates with handloom exporters and weavers to provide their handloom items in many international fairs and events for global export (NHDP). The National Handloom Development Programme is also being implemented by the Ministry of Textiles. ‘s Marketing Assistance (HMA) component all over India. Through the organisation of expos and events in domestic and international markets, HMA develops and promotes the marketing channel by giving handloom weavers and agencies a platform to provide their goods directly to consumers.
The government has allocated funds worth Rs. 17,822 crore (US$ 2.38 billion) between FY16-22 for the ‘Amended Technology Up-gradation Fund Scheme’(A-TUFS), to support the Indian textile sector and make it easier to do business.
Amazon India and Manipur Handloom & Handicrafts Development Corporation Limited have signed a memorandum d’accord to support the growth in weavers and craftsmen throughout the state.
The Weaver MUDRA Scheme provides margin money assistance at a 20% rate on loans up to Rs. To promote handloom weavers, the scheme provided a loan amount of Rs. 10,000 (US$ 134.22) per weaver. The loan comes with a 3-year credit guarantee and a 6% interest rate.
The new Economic Cooperation and Trade Agreements between Australia and the UAE will create many opportunities for textiles and handloom.
Indian fashion and apparel market in the next five year: Industry growth, challenges Chances and limitations
Exclusive distribution rights have been granted to the American fashion giant Bebe to Myntra, an Indian e-commerce site selling clothes online.
Amazon is opening a fashion store here. Many Indian fashion companies, such as Aditya Birla Fashion and Retail, have also secured finance in the amount of Rs. GIC, Singapore-based, raised 2,195 crore. Biba plans to go public.
All the news is focused on the scalability and growth of Indian fashion markets and apparel in recent years.
It’s interesting to note that the fashion business is anticipated to reach $106 billion in revenue by 2026, putting the Indian fashion market on the map. The development is astounding in everything from toddlers’ clothing to women’s fashion formals! This growth has made the world’s fastest growing garment market one of the top apparel retail markets.
Here’s what is in store for the Indian apparel and fashion market in the next 5 years.
Omnichannel Takes Precedence
Customer experience is everything. Not just reaching out to mass audiences. Multi-channel marketing experiences have been created by brands in order to reach a wider audience. Omnichannel places more emphasis on quality and less on quantity. This allows companies to dominate their marketing campaigns on sites like Instagram and, obviously, Facebook. e-Commerce platforms.
Because they want to go deeper than the wider market, marketers are now focusing their efforts on fewer platforms and improving the user experience. A strong customer experience, whether on an ecommerce platform or their own online store, will offer hands-on assistance with scrollable content and quick access information about the clothes. This is a great strategy in the wake of a pandemic. “back to work” period when women’s formal clothing is becoming more popular, and more companies are showcasing this section on their social media accounts to give viewers a sense of their office attire.
Fashion Influencers Are Taking Over
It is difficult to ignore the importance of influencers, especially the micro-influencers that produce more logical and relevant content. They are relatable and have a loyal following that values their style and lifestyle judgments.
Brands seek to build a friendship with their customers and be a part of the social media community. Social media platforms help to create a direct connection between consumers and businesses, eliminating communication barriers. It helps brands become more consumer-friendly, and it generates new products.
Influx of New Technologies
It is only a matter if the metaverse will become a major component in the Indian market. The metaverse has already influenced the apparel and fashion business worldwide. Shops can now quickly implement virtual fashion to create a catalogue, instead of spending time and money on purchasing physical garments.
This may be a wonderful fusion between real-world clothing, and virtual fashion. This can be used to influencer marketing. Influencers can virtually test the products and assist in word-of–mouth advertising. For example, an influencer who works with a company that sells office clothing for ladies will be able show off multiple outfits and jackets, to demonstrate the variety offered by the company.
Web three technology may not contribute to carbon emission. Logistics, hyperproduction and the deployment and maintenance of additional equipment can be eliminated, which will lead to a reduction in dependence on resources and greater sustainability.
Sustainability is a hot topic right at the moment, and for a great cause! Slow production and organic methods are preferred to fast fashion which is focused on using-and-throw models, without considering rising landfills. Many firms combine hemp and jute with natural fibres to create durable products.
These raw materials do not consume a lot of natural resources. When they are discarded, they safely return to the earth.
These actions are beneficial to traditional communities, which are skilled at producing sustainable goods as well as the environment. This could also be a benefit for the Indian economy.
The epidemic caused a decline in the Indian apparel and fashion market, and recovery took time.
New techniques, digital infusions, as well as development approaches, have entered the market. These may propel the Indian apparel industry into high gear and make India one of the most important markets in the world. Vengeance shopping was a useful tool in this instance.
Here are the Top 10 Apparels Companies in India 2023
Fabindia, an Indian apparel company, sells clothing, home goods and cultural items made by rural Indian artisans. Fabindia was founded by John Bissell, an American who worked for the Ford Foundation in New Delhi in 1960.
Fabindia began exporting home furnishings and then entered the domestic market in 1976 when it opened its first store in Greater Kailash. William Nanda Bissell, the son of John Bissell, serves as the company’s chairman. Fabindia had 327 locations in India, and 14 outlets overseas as of July 2020.
Fabindia had $65 million in revenue for 2008, a 30% increase on 2007. Fabindia sources its goods all over India through 17 community-owned companies, where craftsmen and artisans hold a percentage of the shares.
Most of Fabindia’s apparels come from villages, supporting the creation and maintenance of rural jobs in India. They are currently made by over 40,000 Indian artists and crafters.
The hand-made products promote excellence in craftsmanship.
The Economic Times named Fabindia “Best Retail Brand”2004. CNBC’s 2004 special TV report on India highlighted Fabindia. The Fabindia brand doesn’t use advertising and heavily relies on word-of mouth marketing. Harvard Business School included Fabindia’s craft-conscious business model in a case study in 2007. Radhika Sing published “The Fabric of Our Lives: A Story of Fabindia” in 2010 as a commemoration of the 50th anniversary of Fabindia’s founding.
Kamal Khushlani started the men’s clothing fashion label Mufti in 1998. It is located in Mumbai (India). A loan of 10,000 dollars from Khushlani’s maternal aunt helped launch the business. It makes jackets, blazers and sweatshirts. It is owned and operated by Credo Brands Marketing Private Limited. It owns 120 large-format shops and 1,400 multibrand outlets. Kartik Aaryan joined the company in July 2018 as a brand ambassador.
Bennett, Coleman & Co. Ltd. and a few of Khushlani’s pals held 35% of the company in 2014, and Khushlani now owns 65% of it. Mufti entered footwear in December 2018. Mufti was awarded the CMAI Brand of the Year Award 2015 and was named “Retailer of the Year”At the Global Awards for Retail Excellence presented By ET Now and Asia Retail Congress in Feb 2019.
The company stated that it would concentrate on athleisure clothing and accessories as part its expansion of product lines in 2018.
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3. Monte Carlo
Oswal Woolen Mills Ltd was the main business of the Nahar Group. In 1984, Monte Carlo Monte Carlo Fashions Ltd was established. The introduction represented a major development in India’s branded apparel market. Since then, it has been supplying the clothing and fashion industry’s expanding needs.
Monte Carlo has pushed the boundaries of high-street fashion. The Monte Carlo brand sells T-shirts and shirts, as well as linen shirts, denim and trousers. There are also dresses, shorts and sportswear for men and women (8-14 years). The company’s major goal is to meet customers’ expectations with constant quality supported by R&D divisions outfitted with cutting-edge technology, a team of highly qualified technocrats, and adherence to deadlines.
International Wool Secretariat awarded the company with the prestigious Best Exhibited product award. They also certified the company ISO 9001 and 2000.
The company distributes its products through a variety channels, including Multi Brand Outlets and Exclusive Brand Outlets. Monte Carlo is currently carried in more than 200 Exclusive Brand Outlets as well as over 1300 Multi Brand Outlets.
4. Pepe Jeans
Pepe Jeans London, a casual wear jeans and denim company, was founded in London’s Portobello Road neighborhood in 1973. Its current headquarters are in Sant Feliu de Llobregat (Spain).
Carlos Ortega, who has more than 20% ownership, served as the CEO.
Pepe Jeans was started by three brothers who operated a weekend stall in London’s Portobello Road Market. The brothers opened a store in Carnaby Street, and they entered Europe in 1980.
Pepe Jeans was owned by Milan Shah, Nitin, Arun and Nitin in 1988.
In February 2015, Hackett London and Pepe Jeans were purchased by the Lebanese M1 Group. Previously, Torreal Funds (31 per cent), Artá Capital (16.4%), L Capital Europe (11.5%), and its managers held these businesses.
Pepe Jeans announced that Norton Clothing, a brand that pays homage to the British motorbike company founded in 1898 by Sir John Norton, would join the Group in 2015.
Marcella Wartenbergh became the CEO of Pepe Jeans Group, September 2019.
5. Allen Solly
The creation of a new consumer group is due to the brand Allen Solly. The brand was the first to launch in India in 1993. “smart casuals”subgenre is known for its unique style, innovative communication, and cutting-edge stance. Aditya Birla Fashion & Retail Limited’s Madura Fashion & Lifestyle A Division introduced the iconic British brand Allen Solly to India. Allen Solly, one of India’s most well-known brands, was awarded the highest score in the Economic Times Brand Equity study.
Its. “Friday Dressing”Allen Solly, a design concept, is a pioneer in western attire for women in India. He has also redefined work wear in India. It is the only company with a strong presence in the country, for men, women and children, and it has the fastest industry growth rate.
William Hollin and Co Ltd. founded Allen Solly in 1744. Madura Garments, a company that was founded in the 1990s, purchased the brand. Madura Garments was a division Madura Coats’ significant thread producer. In 2001, Aditya Birla Group bought Allen Solly.
Allen Solly rose quickly to a top position in the highly competitive readymade market within a very short time.
The “Friday Dressing”Allen Solly introduced the hit concept to the market. Allen Solly’s office wear with Khaki pants and colourful shirts quickly became a hit.
For the brand’s new trend, the tagline “My World, My Way”Designed.
Allen Solly initially introduced women’s business apparels in India in 2002.
The kid’s apparel line was expanded in 2013 to include “Allen Sally Junior,”A sophisticated and sophisticated wardrobe for young girls and boys.
2014 saw the establishment of Solly Jeans Company, and the debut of Solly Sport, a lifestyle brand inspired by tennis.
From her home in New Delhi, India, Meena Bindra started the women’s and girls’ apparel company Biba Fashion in 1988. It also has more than 150 brand outlets and 225 multibrand stores. Biba reported 600 crore INR in revenue for the year 2014–15.
Meena Bindra started the business in 1982 from her New Delhi home. To start a small business, she borrowed 8000 rupees.
Bindra allowed her sons Siddharth and Sanjay to help her run the company many years later. Sanjay left Biba to start his own clothing company Seven East in 2010.
In 2004 Biba debuted its first independent location in Mumbai’s In Orbit and CR2 malls. In 2007, Kishore Biyani’s Future Group bought a 6.5% interest in Biba. Future group sold their holdings at Biba Apparel in 2013 2014 saw Biba Apparels buy a small part in Anju Modi’s fashion house.
In 2002, BIBA teamed-up with Mukta Arts to reproduce designer costumes from four of its films in India.
It debuted in Bollywood merchandise.
BIBA partnered Manish Arora as fashion designer by acquiring a 51% interest in Indian by Manish Arora in October 2012. This fashionable clothing line was launched in 2009 and includes salwar kameez (sarees), lehengas, kurtis/tunics, and sarees.
BIBA by Rohit Bal was launched in 2013. This niche collection was created in partnership between Rohit Bal and is only available in a handful of BIBA locations. The needlework, gold and silver cutwork, and beautiful Mughal block print designs were the collection’s key highlights.
W, a 2001 creation is a division TCNS CLOTHING CO. LIMITED. W was founded in 2001 with the intention of delivering fashion in a modern retail setting to the Indian woman. This was the dream of two brothers, Mr. OS Pasricha & Mr. AS Pasricha.
They are the only Indian apparel company that provides this service. “Indian contemporary”clothing that is current and fashionable. W designers take inspiration from the west’s latest fashion trends and forecasts. “Mix n Match”In retail. These trends are then reinterpreted by W designers into silhouettes or designs that are suitable for modern Indian women.
Their first store opened in Lajpat Nagar (New Delhi) between 2001 and 2002. As of today, their 16th anniversary, there are over 400 stores worldwide. The goal is not only to expand within India, but also internationally. W’s exclusive brand outlets are currently located in Kathmandu, Mauritius, and Sri Lanka, with plans to expand to other nations.
8. Raymond Group
The Raymond Group, a Indian reseller of branded apparels and fabrics, was founded in 1925. It produces suiting fabrics and has a capacity to produce wool and wool blends of 31 million metres.
The company owns apparel brands including Kamasutra. Parx. Park Avenue Woman ColorPlus. Raymond. Raymond Premium Apparel. Raymond Made to Measure. Ethnix. Park Avenue. All products can be purchased through “The Raymond Shop”(TRS), which has a network of over 700 retail locations in more than 200 cities in India and abroad.
The company is involved with ready-to-wear apparel and designer clothing, cosmetics, and toiletries, engineering files, equipment, prophylactics and air charter operations.
2019 saw the announcement of Raymonds’ entry into the real estate industry as Raymond Realty. The new company would invest 250 cr (or about $36 mil) to build luxury and mid-income homes on 20 acres of land in Thane. Thane is a growing suburb of Mumbai. The Raymond Group owns more that 125 acres in this area.
9. Louis Philippe
Louis Philippe, an Indian company, produces high-end menswear. It is a Madura Fashion & Lifestyle division and offers a variety of high-quality designs under the direction of Saksham Jain Ranka and Deepanshu Ranka. It is a division in the Indian conglomerate Aditya Birla Group. It was founded in 1989. Louis Philippe, the French king who ruled India from 1830-1848, was the name of the company. It is currently one of the largest Indian garment manufacturers.
Louis Philippe publishes The Label online, a fashion magazine and lifestyle publication for men.
It generates over $150 million in annual revenue.
Wrangler, an American company, produces workwear and other clothing including jeans. Kontoor Brands Inc., which owns Lee, is the brand’s owner. It has manufacturing facilities around the world and its corporate headquarters is in Greensboro, North Carolina. Blue Bell Overall Company was the company that created Wrangler Jeans. It took over Casey Jones at the end of the 1940s. To help create jeans fit for rodeo use, Blue Bell hired Bernard Lichtenstein (“Rodeo Ben”), a Polish tailor from ód who frequently collaborated with cowboys. He convinced several prominent rodeo riders to support his novel idea.
Men’s jeans with zippers were first made in the 13MWZ style, abbreviated as 13MWZ, in 1947. This concept is still in use today. Riggs, 20X and Aura are just a few examples. Wrangler also sells its apparels in many countries, with Australia and Europe being its top export destinations.
Wrangler offers a variety of accessories for fans of country music.