The Rise of ‘Blokecore’, the Football-Inspired Style Trend

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The Rise of 'Blokecore', the Football-Inspired Style Trend

Brandon HuntleyHe is 23 years old and was born in North Carolina. He’s played football, or “soccer”He has been a supporter of Charlotte FC since he was four years old. He’s also got a keen sense of style, with a penchant for bootcut jeans, football tops and vintage tees; all of which are readily available from the vintage storeHe works at. 

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London is just across from the pond Max Keefe. He’s 23 too, and a third-generation die-hard Chelsea fan. Max, like Huntley is obsessed with style. Max recently got a job at a well-known app that sells secondhand clothes. He regularly posts what he finds. he’s worn recently

And then there’s Nick Ramos21-year-old from New York. He was “seven or eight”He was just 14 years old when he visited London. He saw a football match and was hooked. He’s supported Tottenham Hotspurs ever since. He’s also into fashion, posting “thrift hauls” and “fit checks” most weeks on TikTok.

These three lads – all fans of footie, fashion TikTok – are just a few of those at the forefront of the internet’s latest trend: blokecore

At first glance, blokecore isn’t a new look – especially not to British people. If anything, it’s a law of averages among football fans, with a throwback twist. Georgia Aldridge, social media consultant, describes this aesthetic as “vintage replica football tops, baggy or straight-leg jeans (often Levi’s) and mainly Adidas trainers”. You’ve seen it all before, on lads and dads across the country. At Wrexham AFCLast weekend, for example, the beer garden was steaming hot with Adidas Originals, and old denim. 

This look is now popular among young people worldwide, including Americans. Huntley is partly responsible for that – beginning with a friend commenting “bloke”Unter einem seiner postsAs a joke. “We used to play a lot of FIFA, and we’d watch British Youtubers: AJ3, KSI; the Sidemen generally,”Huntley explains. “They’d say random words like ‘bloke’ all the time. My friend referenced it ironically.” 

Blokecore is a resemblance to another football-fashion movement, the casuals. The true origin of casual culture is debated, but it’s generally thought to have emerged in the late seventies as the “spiritual heir” of 60s mods. Casuals chose to wear garms by European designers such as Sergio Tacchini, C.P Company, and Fred Perry instead of Ben Sherman and Ben Perry. These clothes would be purchased following their club to Europe football games, which meant that they represented a fierce dedication for the game. 

Casuals were more interested in the footie lifestyle than those who follow the blokecore fashion. Neal Heard is the author of A Lover’s Guide to Football ShirtsThat is what he said “back in the day, they’d have been called ‘scarfers’ by the casuals”blokecore, also known as. “Casuals would never, ever wear a replica kit – they didn’t want people knowing who they supported, really.”

One thing is very similar to casual fashion: Adidas Sambas. They appear to be main shoes of the blokecore look. Many videos are available under the hashtag exclusively about styling Sambas. Heard agrees Sambas are “steeped in casuals history”. In that sense, you could argue that blokecore is a bit of a bastardisation of football subcultures (Huntley hadn’t heard of casuals when asked, wondering if they were “the same as [football] ultras”. He said that Sambas’ appreciation was inherited from his father. “dad, and ASAP Nast”.)

It’s true that Sambas have generally been having a broader moment over the last few years anyway. ASAP Nast ASAP Rocky RihannaAll of them have been spotted in the shoe. Vogue columnist in the UK Raven SmithGrace Wales Bonner is a South London designer Grace Wales Bonner’s rep for Sambas. multiple sneaker collaborationsAdidas, Sambas and some other going for over £800 online

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Football shirts are back in fashion. Numerous brands have referenced the game over the past few years. BalenciagaTo Patta. Some major fashion brands – like Stella McCartney, Palace MonclerI have even had the opportunity to work directly with top-flight football clubs. Football remains the most-watched sport worldwide, so it is only natural that its vast cultural influence might eventually find its ways to younger TikTok creators or fashion lovers. 

Many of the blokecore videos are actually people posting their own videos. vintage football tee collectionOr else obscure football kit findsFrom places like Japan or Colombia. Keefe prefers a mix of obscure and team kits, such as those from Chelsea. “At the moment I have a training sleeveless vest from the ‘05/‘06 season on order,” he says, referring to Chelsea. “I can wear it all summer, I know nobody else will be wearing it, and I’m repping our team. I also prefer our old badge, design-wise.” 

Ramos owns all three of Tottenham’s kits for this season. “It’s just another chance for me to mix my love for fashion with my love for my soccer team,”He said. “I like the modern kits and keeping up with the seasons.” He’s always worn this stuff, he says, even though he’d often been told it was “uncool” previously. 

But blokecore isn’t all about the clobber. On TikTok, you’ll also see videos of pints being sunk and slideshows of kebab shops and curry takeawaysYou can be accompanied by music from bands like The Jam or The Stone Roses or occasionally bangers by The Streets, Orbital, and Underworld. It’s a weird melding of working class, lad and more general British culture. The kind of stuff your mate’s Gen X dad might be into.

Keefe, who is visible knocking the top off a bottle of CoronaOne video of the park, describing the lifestyle aspect. “stuff associated with a match day: beers while walking to the stadium because it’s cheaper and easier, a curry or a kebab on the way home, tops off because it’s hot. I like to call it ‘gamedaycore’, really.”Huntley is more on trend than the fashion side, and has “never had a Stella”. 

Ramos believes that American soccer will also be influenced by lifestyle factors. “The MLS [Major League Soccer, the US football league] is having a moment”He pointed out that it is. This is partly thanksTo the men’s national team climbing from 35th to 15thThe clubs have attracted more talented players and have ranked in the FIFA world rankings for the past decade. Atlanta United FC currently averages a crowd of around ​​43,965, which would place them eighth in Premier League attendanceThis season. Match day food account @FootyScranEven more Americans are devoted to the band. Who knows? Maybe Americans will start drinking eight pints before getting a doner kebab or chips on their way home.

With a scorching hot summer ahead and the FIFA World Cup in December, blokecore is not slowing down. Even if the TikTok creators get bored, this is a look and vibe that’s been around for generations and worn globally. Whether it’s known as “blokecore” or as something else entirely, it’s clearly not going anywhere.

@_rhysthomas_


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