- Barbiecore is a fun trend in hot pink and a statement about the state of the world.
- This fashion statement challenges old stereotypes about femininity and rejects traditional beauty standards.
- Gen Z and Millennials embrace it, and LGBTQ icons such as Lil Nas X are making this their own.
Imani Fahrah wanted something different for her in-person birthday party after she was kept inside for two years by the pandemic. Her outfit had be loud, colorful, and spectacular.
The 29-year-old New Yorker finally found it after weeks of searching — a short, poofy, hot-pink chiffon dress paired with sparkly silver heels and a princess crown. Fahrah, complete with glitter makeup, posed in pictures at a Manhattan restaurant wearing her birthday card. “Sassy, classy, and so kick-assy.”It was perfect Barbiecore.
“It’s a movement, an aesthetic, a vibe,”Fahrah shared his thoughts with Insider “Barbie is diverse now, like Black Barbie. She’s had many different jobs. She’s a doctor, a veterinarian, a real-estate agent. That’s women, that’s girls. We can be anything.”
Gen Z and Millennials are young women in their 20s to 30s who are primarily Gen Z. leading a fashion movementIn-your-face pinks, short skirts and long nails are the hallmark of this look. The bimbo aesthetic, an ode to Barbie, is making waves and also highlighting — in a loud color — how feminism, diversity, and even global politics intersect.
The trend coincides to the upcoming release Greta Gerwig-directed movie “Barbie”Margot Robbie stars with Ryan Gosling. However, fashion professors and trend forecasters, as well as women, say it’s not just the movie that drives Barbiecore. began trending in 2020.
We are changing the face of a tired standard of beauty.
According to, the hot-pink trend is a statement about feminism, diversity and global politics. Chazlyn Yvonne Stunson, a Los Angeles-based beauty-and-lifestyle blogger aged 21.
“I think we have changed the way we think about the stereotypical Barbie girl with blonde hair and the perfect body. Nowadays, we are seeing all kinds of individuals, such as myself, partake in the aesthetic,”The blogger, who is Black added.
Barbiecore is a Gen Z/Millennial response to the pandemic’s quarantining and social distancing. It’s a sexual coming out moment, version 2.0 of hot-girl Summer. This is the look that LGBTQ icons love. Lil Nas X Laverne CoxThis is a feminist statement. It flips the script on stereotypes — specifically that if you wear pink, you’re not smart — and expands the notion of femininity to include people beyond blonde, white, heterosexual, cisgender women, industry experts and enthusiasts said.
At the same time, it’s an extension of these generations calling for diversity and inclusion, with young people redefining how they’re showing up in society and at work, demanding respect in whatever pink outfit they want — like Elle Woods from “Legally Blonde”Emily “Emily in Paris” would. After, the trend exploded. Valentino’s Fall/Winter Haute Couture 22-23 fashion show in MarchIt could gain more steam as Gen Z marks its mark in the workplace. young people call for more diversity in corporate America.
“Barbie is a personality,” Fahrah said. “Women are starting their own businesses. They’re ditching the boring black suits at work. We’re saying ‘I’m here. I’m showing up in business, at parties, wherever I want.'”
A COVID response with an added feminist kick
Tara, a 26 year-old lifestyle blogger from Dublin, requested to keep her last name secret for safety reasons. Tara has been wearing Barbiecore-style clothes since before the look was named. Tara, who goes under the Instagram name “”Princess Bitch“” has worn Barbie-pink dresses, high heels and Barbie shirts and made reference to the doll in her captions.
“Barbiecore is popular right now because people are tired of being kept in from COVID, they want to have fun. They’re now not afraid to wear what they want,”She spoke. “It’s a feminist statement as well. It says ‘It’s OK to wear bright pink and stand out, you can dress however you want.'”
According to the shocking-hot pink, it is a snub for millennial pink, which was previously in-vogue, and soft hue that was supposed be to define a generation. Kendall BeckerA trend forecaster who has worked with luxury stores such as Bloomingdale’s, Becker said that Gen Z and Millennials reject the color because they don’t like it. “no”The muted feminine version society has so often attributed women to is no longer the norm. Instead, they are opting for a more bold version.
“Initially, Barbiecore was about coming out of COVID. There was an emphasis on party dressing, night dressing, and owning your sexuality,”Becker stated. “It spilled into workplace culture and street style with pink power suits. It’s about owning your look. You’re feeling great and you’re feeling empowered.”
The hot pink is reminiscent to the so-called “pussy hats”Tens of thousands of protestors donned their clothes during the 2017 Women’s March on Washington, Shawn Grain CarterAccording to, a professor at the Fashion Institute of Technology in New York and a fashion-business consultant,
“Pink is a color that represents new waves of feminism in terms of the world and what we’re going through,”Grain Carter stated this, citing how pink became the unofficial color of some #MeToo protests some of the imagery activists used to show the gender-pay gap.
“Women are reclaiming this color as a way of empowerment at work, in politics, in finance, in media,”She spoke. “It’s this notion of pink being used as a tool of empowerment for women, whether they’re trans women, young women, old women, middle-aged women, post-menopausal women, it doesn’t matter.”
Be open to diversity and inclusion
Barbiecore, specifically the hot-pink power suitAccording to Grain Carter,,, is a result of 2020-induced calls to diversity and inclusion in corporate America. Jamie RossFormer fashion executive, now consultant and educator. He has taught at Marist College as well as the Fashion Institute of Technology.
Barbie is now a boss for girls.
“Barbie is a girl boss now,”Grain Carter stated. “Barbie represents tradition, but also pushing and breaking new boundaries.”
The proliferation of Barbiecore has been made possible by the contributions of black designers and artists. Black women like pop star LizzoActress Ariana DeBoseRecent hot-pink lookups made them the talk of the town. Hip-hop artist Lakeyah, in her recent hit “I Look Good”It combines lyrics on making more money, looking good, demanding respect. “I body a bitch. Flawless, Barbie a bitch. Don’t get me started. Push start in this bitch,”She raps. And Black fashion designers Hanifa, Kimberly Goldson, and Rich FreshThey all worked for Mattel and used the Barbie aesthetic to create their 2022/2023 collections.
Many attribute Barbiecore’s origin to him. to rap icon Nicki Minaj’s rise to fame in 2010With her hit album “Pink Friday.”Minaj paired pretty pink outfits with big smiles and bold lyrics about fortune and sex. She called her fans “Barbz”For years, and in 2021 declared she’s the “f**kin’ Black barbie”In her song “Black Barbie.”
Tonya Parker49-year old Judith, Newport News, Virginia, said that Barbiecore challenges stereotypes that thin, blonde women are the epitome beauty.
“I think Barbiecore is definitely a statement on diversity,”She spoke. “We’re taking a dated standard of beauty and flipping it on its head. And it’s certainly a response to current events. I always see joy as a form of resistance.”
Take on a life of your own
Barbiecore could be even more famous with the eponymous movie that industry experts expect to debut in July 2023.
Gerwig, who is known for her empowering work, directs the film “Lady Bird,”It’s also expected to feature a diverse cast, including a transgender Ken, could make the movie — and thus the fashion trend — popular with more young consumers, Ross said.
For Fahrah, one thing is certain — Barbiecore is a much-needed breath of fresh air.
“I’ve always felt like I was judged for loving bright pink and hot pink. It was always seen as emotional and vulnerable. For it to transition to a strong color is awesome,” Fahrah said. “This look says ‘It’s my year and I’m embracing me.'”