To make the holiday season more magical and affordable for shoppers, TARGET has teamed with FAO Schwarz, the beloved toy giant.
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Target will have a whole new line FAO Schwarz toys, starting at less than $10
A deal between the two stores has allowed Target to offer a never-before-seen assortment of toys in Target aisles this Christmas season. FOXBusiness.
In a statementTarget’s Executive Vice President, Chief Merchandising Officer Jill Sando, praised the new toys on September 12.
“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,”She said.
According to the outlet, the exclusive line of toys will include more than 120 toys.
These toys are priced starting at $9.99 and going up to $149.99. 50 toys in the line go for less than $50.
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An additional capsule collection will include nostalgic items that warm hearts and were childhood favorites.
Hot Wheels and UNO cards will be joining the line-up to recreate holiday memories.
Target will have a section in its stores that is exclusively dedicated to the new line of toys.
The press release contains a promise of toys demonstrations in both brick-and mortar locations and Target.com.
FAO Schwarz will also feature selected Target Bullseye Top Toys collection products in its Rockefeller Center flagship shop in New York City.
FOXBusiness reported that Target’s pop-up shop will debut in the store this October.
FAO Schwarz is “incredibly thrilled to partner exclusively with Target,”David Niggli, Chief of Merchandising, said via joint statement.
A beloved toymaker “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years,”He continued.
“Now families everywhere across the U.S. can enjoy this experience at their local Target store.”