Worth e-commerce main Snapdeal has introduced the onboarding of two new D2C vogue manufacturers – Rangita and City Mark on its platform.
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Stellaro Manufacturers-owned City Mark and Rangita will goal the mid-income group from Tier-2 and Tier-3 cities throughout India.
Saurabh Bansal, Chief Merchandising Officer at Snapdeal in an announcement, mentioned “A large cohort of emerging buyers is looking for the reassurance of quality usually associated with premium brands, but at prices that meet their budgets. Snapdeal is focused on bridging this by carefully integrating the two most important criteria for a value shopper – quality and price.”
“Both Rangita and Urban Mark are aligned with this approach, and we are happy to have them on-board ahead of the festive season,” he added.
City Mark presents Indo-western attire gadgets together with footwear and equipment like socks, hankies, belts, amongst others.
Rangita is an ethnicwear model which sells kurtas, go well with units, dupattas, leggings, lehengas, bottomwear and vogue jewelry.
Stellaro has launched a number of manufacturers like Hometales, Miyuki, Aragma and Nord on Snapdeal during the last six months and witnessed robust gross sales development with its affiliation with the e-commerce platform.