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“I am delighted to join the SMCP group and Claudie Pierlot at a pivotal moment in its history. The 40th anniversary of the brand in 2024 will be an opportunity to accelerate its development by bringing together key elements and the values bequeathed by its founder,”Germain spoke out. “I would like to thank Isabelle Guichot and the board of directors of SMCP Group for their trust in me to write this new chapter for the Claudie Pierlot brand together.”
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After a two-year stint at Milan-based New Guards Group where he was chief merchandising officer, Germain will return to Paris in the new role. Germain managed Marcelo Burlon County in Milan, Palm Angels and the Unravel Project for New Guards Group. Heron Preston, Alanui Kirin Gou, Opening Ceremony and Ambush, as the license of Off-White.
“Over the course of his career in fashion, Olivier has acquired a unique expertise in this industry, a strategic vision and leadership which are major assets for Claudie Pierlot’s expansion at a key moment in its history, as the brand will celebrate its 40th anniversary in 2024,”Isabelle Guichot is chief executive officer at SMCP.
Germain joins SMCP and parent company of Sandro, MajeAfter a long career as a luxury executive, Claudiepierlot and Fursac were reunited. Germain previously held the same position at Balmain for three-years. He was also the chief product officer at Alexander McQueen, and the worldwide director of merchandising at Tom Ford. He also held earlier roles at Dior, Yves Saint Laurent and other brands.
SMCP is looking to Germain’s experience in product as it seeks to strengthen the brand’s positioning and identity. It recently debuted a new logo and is expanding its accessories lines.
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Germain’s appointment follows the appointment of former Nina Ricci head Charlotte Tasset Ferrecas chief executive officer for sister brand Maje in January, and Guichot’s own ascension to SMCP group chief in August, 2021.
In results released last week, SMCP’s group-wide organic sales were up 9.4 percent year-over-year to a record 308 million euros, despite slow sales in China due to the country’s zero-COVID policy.
Fursac and Claudiepierlot saw combined sales increases of 13.9 percent to 38.3million euros. SMCP has 1,600 stores in 45 countries across its four brands.