Security improvements are needed at Fresno Fashion Fair mall

Police tape off the entrance to the Fashion Fair mall as they investigate a possible armed disturbance on March 4.


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Police tape off the entrance to the Fashion Fair mall as they investigate a possible armed disturbance on March 4.

As part of their investigation into an armed disturbance at Fashion Fair Mall on March 4, police taped off the Fashion Fair Mall’s entrance.

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It used to be that finding parking space near the entrance to Fashion Fair Mall was the most difficult part of a Fresno trip.

It is to avoid being shot or stabbed. At least that’s the perception. The vast majority of shoppers at Fresno’s main mall get their business done without trouble. Fashion Fair is the latest victim of some very publicized crimes.

Sunday, 6:20 p.m. A teen was stabbed in his armpit during a fight right outside the JC Penney shop. Another person suffered a concussion. A 27-year-old man was found hiding in a bathroom in a mall and was arrested for assault using a deadly weapon.

An earlier in the month, a group teenagers approached another young man at a mall entrance to demand his belongings. The teens then pulled a gun upon the victim.

Another altercation took place in the mall, where shots were fired. This confrontation almost a year ago led to the evacuation of part of Fashion Fair.

A body was found Monday in bushes near the JC Penney shop. Although it is not criminal, it is still disturbing. Police say the deceased person was not a victim of a crime, but could have overdosed on drug substances.

Safety at the mall

All the negative news can create an impression that Fashion Fair is dangerous to visit, day and night. According to Fresno Police Chief Paco Alderrama, this impression is false.

He stated that the mall receives 600,000 visitors each month. They are safe, non-threatening, and risk-free trips.

What has gotten the public’s attention, especially over the past holiday season, were brazen robberies at malls in Southern California and the Bay Area. Many robbers would cover their faces and run into jewelry shops and high-end retailers to smash display cases, then run off with merchandise.

In a survey of four California cities — Los Angeles, Oakland, San Diego, San Francisco — researchers found increases in property and violent crimes in 2021, compared to 2020.

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These places aren’t Fresno but the perception of the news-consuming media is that crime in California is rising again. Because of this, tackling crime has become a top priority for both state and local elected officials.

More officers

Balderrama and Mayor Jerry Dyer agreed Monday that Fashion Fair Mall will have more police to enhance safety and improve public perception.

The mall has a contract with Fresno Police for two officers to be present during business hours. Balderrama will meet with Fashion Fair representatives in order to recommend that they add another officer.

Balderrama would be well advised to ask the mall to pay for two more officers to ensure that there are four people available when the stores are open. A sad truth is that simply is the cost of doing business in today’s climate, one Fashion Fair can ill afford not to pay.

Fresno’s main retail area is the mall. It is home to Macy’s biggest stores in town, along with the Apple store (the only one in the central San Joaquin Valley), H and M, JC Penney and other retailers, including numerous jewelry stores.

Perhaps the heightened security can be reduced after six to twelve months. It all depends on getting the message across to troublemakers that they will face arrest if they do something stupid at the mall.

In the meantime, Fashion Fair’s owner and Fresno police must convince the public that Fashion Fair is safe to shop at.


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Editorials are the collective opinion and opinions of The Fresno Bee Editorial Board. They do not reflect individual opinions of board members or the views of Bee journalists in the news section. Bee reporters are not allowed to participate in editorial board discussions or make decisions.

The board includes Editor Joe Kieta, Opinion Editor Tad Weber, Vida en el Valle Editor Juan Esparza Loera and Vida staff writer Maria Ortiz Briones.

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Tad Weber is The Bee’s opinion editor. As such, he is responsible for writing local editorials, Valley Voices, and letters to The Bee’s editor.

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