Today, Gucci’s creative director Alessandro Michele held an event in Milan at a vintage clothing shop. Surprise announcement: He designed a new collection, dubbed HA HA HA HA with pop star and fashion muse Harry Styles.
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The 25-look collection represents a mashup of the clothes the two friends love to wear—as Michele put it, their“dream wardrobe.”The designer explained that the collaboration was the result of years of conversations over the telephone, via WhatsApp, and over glasses wine on rare occasions they were in one city. “It started just like two kids playing, you know, in a very easy way,”He added that the collection is “very special”, “started to be something really concrete maybe one year ago.”The clothes were formed through mutual creative exchange and not through formal design meetings. “It’s more about life, you know? ’Cause when you are very encountered with someone in a very deep way, there is not really a way to do it. It’s just something that happened,” Michele said.
HA HA HA HA is the deepest collaboration between Styles and Gucci. The 28-year-old has been in Gucci campaigns and he wears the brand extensively. Styles isn’t just a celebrity with an endorsement contract. He is a true fan of the brand, and he is a huge admirer of Michele. Styles was a teenager, who had just left One Direction for a solo career. Michele had just taken over Gucci. “We grew together,”Michele said Styles helped him reconnect with his teenage self. In recent years, Styles has become nothing less than the public avatar of Michele’s sensitive, genderless vision, and his genuine interest in clothing has only deepened. Styles was able to design his own Gucci collection. “The level that Harry has got now, it’s a high level perception of this job,” Michele said. In other words, it’s not a gimmick.
Michele’s ’70s-inspired tailoring silhouettes make up the backbone of the collection, with kicky flared trousers that Styles can take full credit for mainstreaming. Styles, in turn “brought himself,” Michele said. “He always has in his mind a very sophisticated way to be a guy, you know?”Michele stated that the result is deeply personal and a collection he described as “personal.” “private and very cozy.”It’s basically what someone would see if you opened the doors to either their closets or drawers.
First up: several overcoats and blazers tailored with British club checks, Glen plaids, and pinstripes, a notable departure from Gucci’s typical baroque fabrics. The vintage shop where the collection was displayed had a patchwork leather jacket that looked great. The vintage shop was a reflection of a mutual love for vintage shopping. “I love vintage shopping. I think that is really my place. Harry loves vintage too. We are crazy for vintage, both of us,” Michele said. Styles wore the same bright, poppy sweaters over the years. Styles brought newsboy caps and Michele brought pajamas. Some were printed with hearts, while others had grumpy bear characters. “They are something that I usually wear, and [Harry] started to wear too, and now he is obsessed with pajamas,” Michele said.