Q3 2022: Focus on Efficiencies and New Products Amid Continued Market Headwinds

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Q3 2022: Focus on Efficiencies and New Products Amid Continued Market Headwinds

Revolve Group, Inc. (NYSE: RVLV, “REVOLVE”Today, ) announced that Muus Collective, Inc., Griffin Gaming Partners-backed entertainment studio, has signed a strategic partnership.”Muus”To create a fashion-centered Web3 mobile game experience that revolutionizes how consumers interact with fashion, The experience will launch in 2023 and include digital playable renderings from select fashion and beauty products from REVOLVE, FWRD and FWRD.

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REVOLVE was created in 2003 with the goal of transforming the shopping experience through digital channels and technology. REVOLVE’s data-driven marketing strategy and pioneering influencer market playbook were key factors in its recent success. REVOLVE has recently reached the billion-dollar mark in annualized revenues. REVOLVE has partnered with Muus to demonstrate its innovative approach to brand building.

“REVOLVE has always been at the forefront of transformative eCommerce,”Noted Michael Mente Founder and CoCEO of REVOLVE. “Today, digital fashion is on the rise, and mobile gaming is the fastest-growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads worldwide, according to data.ai. Especially considering the emerging excitement for virtual fashion, we are thrilled to partner with Muus to create an elevated, gamified eCommerce experience that spotlights our latest collections and puts the consumer front and center.”

“REVOLVE is a trailblazer in the fashion industry with an incredibly loyal community,” Amber Bezahler Muus’ CEO and Co-Founder. “Through our partnership, players will connect with their favorite brands from REVOLVE and FWRD, and engage with trends through a gamified shopping and styling experience, collectible assets, and deep social interaction. The platform will serve as a fashion playground, empowering players to become their own tastemakers by providing tools for creative expression, peer-to-peer engagement and social sharing.”

Raissa Gerona REVOLVE’s Chief Brand Officer This was shared. “We are always working to deliver the next-level of aspirational storytelling and formats of engagement for our extensive global community of influencers and brands. Our partnership with Muus is our first step into Web3 gaming and we are excited to expand to new audiences by integrating REVOLVE’s network with Muus’ team of experts on fashion-centric entertainment experiences. Our immersive and experiential marketing practices have always been designed with the customer in mind, to celebrate the best of life in all ways, and to be where she is – which is increasingly Web3.”

Griffin Gaming Partners (“GGP”Recently, ), one of the largest venture capital companies solely focused on investing in global gaming and Web3 markets, announced its plans to expand. $5 Million Seed round funding for Muus. GGP and Muus are working together to promote diversity in gaming, Web3 or fashion. Emily Wang LionTree’s Managing Director, is Boyoung Kim GGP Senior Associate, sits on the Muus’ Board of Director. “Griffin has been a long-time admirer of the premium brand and platform that REVOLVE has built,” Wang said. “It’s a dream partnership to bring together Muus’ gaming and Web3 expertise and REVOLVE’s unmatched fashion merchandising and community-building innovation to create a truly groundbreaking experience at the intersection of fashion, gaming and Web3.”

Muus’ women-led founder team includes gaming and fashion/beauty professionals who have worked with and with gaming brands like Electronic Arts, Nintendo, Activision and PlayStation. Calvin Klein , Monique Lhuillier , and other.

Contact Media for REVOLVE Group Inc.
E-mail: [email protected]

Contact Media for Muus Collective, Inc.
Email: [email protected]
Phone: 573-999-0794 x4

Media Contact for Griffin Gaming Partners
Email: [email protected]

About Muus Collective™

Muus Collective™ is an entertainment studio creating community-driven, fashion-centric experiences that span mobile games and digital collectibles. Muus Collective’s first mobile game, which is Web3-enabled, is set to launch in 2023. Muus Collective is currently looking for developers, designers, and community leaders. For more information, visit https://www.muuscollective.com .

Griffin Gaming Partners

Griffin Gaming Partners Venture Capital is a prominent venture capital firm that focuses on the global gaming and Web3 markets. $1 billion in assets under management. The firm was founded in Peter Levin , Phil Sanderson , Nick Tuosto LionTree serves as a strategic partner for certain GGP investment funds. GGP invests from seed to growth stages in content, infrastructure, and game-related Web3 businesses.

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About REVOLVE Group, Inc.

Revolve Group, Inc., (RVLV), is the next-generation fashion retailer designed for Millennials and Gen-Z. REVOLVE is a trusted brand in premium lifestyle and an online resource for inspiration and discovery. They offer a wide selection of apparel, footwear and accessories that are well-curated and provide an engaging customer experience. Co-CEOs founded REVOLVE in 2003. Michael Mente Mike Karanikolas , REVOLVE connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 1,000 emerging, established and owned brands through two complementary eCommerce experiences — REVOLVE and FWRD. For more information, visit www.revolve.com .

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements about the expected launch timing of Muus’ mobile gaming experience, the rise of digital fashion and the future of Web3. Forward-looking statements include statements containing words such as “will,” “expect,” “anticipate,” “believe,” and similar expressions intended to identify forward-looking statements. These forward-looking statements are based upon our current expectations. Forward-looking statements involve risks and uncertainties, and actual results or outcomes and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to the continued impact of the COVID-19 pandemic; demand for our products; general economic conditions; our ability to react to customers in a cost effective manner; the strength of our brand; competition; system interruptions; our ability to fulfill orders; and other risks and uncertainties included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission, including, without limitation, our Quarterly Report on Form 10-Q, including for the quarter ended September 30, 2022 , which we expect to file with the SEC on November 2, 2022 . You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and we undertake no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date hereof.

CisionDownload multimedia from original content: https://www.prnewswire.com/news-releases/revolve-group-and-muus-collective-form-strategic-partnership-with-a-vision-to-revolutionize-fashion-in-gaming-and-web3-301666739.html

SOURCE Revolve Group, Inc.

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