Pucci’s Fashion Experience; Alexander McQueen’s London Show – WWD

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Pucci’s Fashion Experience; Alexander McQueen’s London Show – WWD

The Pucci Experience While practically synonymous with beach holidays, Emilio Pucci has roots in the mountains, too — a fact the Florentine house will bring to life in St. Moritz this winter.

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Fashion “experience”WWD has learned that the event is scheduled for December 8-10 at the glamorous Swiss ski destination.

“The main idea is to emphasize the position of Pucci for wintertime,” said artistic director Camille Miceli, who unveiled her first designs for the storied Italian brand last April in Capri, the jet-set island where founder Emilio Pucci opened his initial boutique in 1951.

Pucci, who passed away in 1992, was famous for his athletic prowess. In fact, he was a member in 1932 of the Italian Olympic Ski Team. He was actually quite the athlete. “discovered”As a skier, he met Toni Frissell who asked to photograph his ski outfit. As legend goes, when she discovered he had personally designed the collection, she asked him to make some women’s skiwear, which was later shown in Harper’s Bazaar, and a career was born.

In 1947, he began to design skiwear from jersey fabrics and in 1949 he opened his home. His house quickly became well-known for its colorful, graphic motifs.

Miceli is still defining the program for St. Moritz. But she will surely conjure many Instagrammable moment as she did in Capri. There, models lounged on towels doing synchronized legs lifts, while guests enjoyed yoga classes and lunches.

Miceli is a veteran creative who was accessories director at Louis Vuitton, before joining Pucci last September. “show things in a different way and surprise people. We are a resort and lifestyle brand: We show the clothes in a context.”

Pucci also releases collections on a see-now, buy-now calendar with deliveries scheduled as monthly drops. The company, controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton, recently rebooted as a resort-focused brand, with Miceli characterizing her clothes as easy to wear, easy to pack and versatile enough to take a woman from “morning to night.”

She said that the collection to unveiled in St. Moritz will include party dresses and gift products, as it is timed to coincide with the holiday season and ski and resort elements.

Miceli observed that St. Moritz in Switzerland has a strong Italian flavour, due to its proximity from Milan, Como and Bergamo. — Miles Socha

Emilio Pucci’s wool gabardine ski outfits were featured in WWD, September 15, 1960.

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London Looks: Alexander McQueen, a British luxury brand that is owned by Kering, continues to exhibit outside of fashion week. It will now turn to London in the fall to unveil its spring 2023 collection.

The spring 2023 Alexander McQueen collection will be shown after Paris Fashion Week on Oct. 11, following the brand’s mushroom-inspired fall 2022 collection shown in New York in March.

This will mark the second time the brand has held a London runway show since the COVID-19 pandemic. The brand presented its spring 2022 collection last October on the roof top of an East London car park.

Sarah Burton, the brand’s creative director, said at the time This was the result of their coming together.

The brand was often displayed during Paris Fashion Week before the pandemic.

“We listened to the rhythm of our own studio, and how we’ve been working as a team, it made sense to do it here, to be here, and to do the show at this time,”She said.

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The brand has also experimented in video and print publications for new products and collection launches.

Alexander McQueen tapped award-winning visual artist Sophie Muller on a short film that brings pieces from the brand’s spring 2022 collection to life when the pieces from the collection were hitting the stores earlier this year.

For the pre-fall 2022 season, the brand issued a 160-page zine documenting the creative process of 12 artists who were invited by Burton to express their working practices, each inspired by a look from the women’s collection.

The company has also made significant progress in the sustainability sector. Last year, it became the first luxury label to work with Vestiaire Collective on the platform’s Brand Approved program, which allows McQueen clients to sell their clothing to Vestiaire in exchange for credit notes to be spent in the McQueen boutiques.

The company has also been donating deadstock fabrics to universities and organizations, as well as working with stylists who encourage clients to don old-season pieces. Harry Styles wore a McQueen look made from deadstock McQueen fabrics by a University of Westminster student in 2020.

The brand supported A Team Arts Education last year. This East London youth organization helps young people get into the arts and opens doors to design careers. Over the coming year, Alexander McQueen said it will support A Team Arts Education financially, and further extend the existing workshops and classes that it began as part of a pilot program last year. — Tianwei Zhang

Naturally Beautiful Mother of Pearl, the British fashion label that was worn by Gwyneth paltrow and Saoirse Roan, has launched a sustainable capsule for summer. “Naturally Beautiful,” that features some of the brand’s signature styles made with the wood-based and biodegradable fiber brand Tencel.

The 30th anniversary of Tencel coincides with the launch of the collection.

Mary McCartney took a series of images that were used in the collection. These images were inspired by her book. “The White Horse,”The beautiful white stallion Alejandro was captured in this photo. Models wore pieces from the capsule for the shoot and posed with some Hampton Court shire horses.

As part of the anniversary, a limited-edition series of 100 prints of the images in three sizes (ranging from 195 to 395 lbs) will be available on the Mother of Pearl website.

Mary McCartney captures Mother of Pearl sustainable capsule with Tencel

Mary McCartney captures Mother of Pearl sustainable capsule for Tencel

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Amy Powney, creative Director of Mother of Pearl and brand ambassador of Tencel said “McCartney’s book ‘The White Horse’ has been an inspiration to me and I wanted to capture that same intimate and spontaneous essence in a campaign.”

She added that for each print sold, 100 percent of the profits would be used to raise money for McCartney’s chosen charity organization Mind, which provides advice and support to empower anyone experiencing a mental health problem, as well as for their equine project “Real Horse Power.”

McCartney, who was chosen by Queen Elizabeth II to photograph in 2015, stated that Mother of Pearl and Powney are leading the charge in this regard.  “combining amazing aesthetic in design with real mindfulness and sustainability.”

“She takes on this challenge, and in my opinion, is a pioneer that others should be looking to for inspiration,”McCartney spoke of Powney. — T.Z.


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