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Pernod Ricard plans to set up its own branded retail outlets in India

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The world’s second-largest spirits and wine company is based on a direct to consumer strategy rather than using intermediaries

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Pernod Ricard | India | Companies

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Pernod Ricard will be opening its own retail outlets in India to promote its spirits and bring its popular brand-name bars to India. The world’s second largest wine and spirits company is exploring these options in order to gain direct access to customers.

Thibault Cuny is the managing director of Pernod Ricard India. He said that the company will invest in retail outlets in the same way fashion brands do. “We will have a few flagship stores so that we can give a different and better experience to customers. It is also possible for us to…

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    First published on Tue, January 25, 2022. 06:04 IST

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