Pee Safe to launch 50 outlets over next 12 months, Retail News, ET Retail

New Delhi: Pee Safe, a wellness and hygiene brand, said Monday that it intends to open more 50 retail outlets across India over the next 12 month. Gurugram was the first location of a company-owned retail outlet.

Pee Safe’s products can be found in modern trade, general shops, airports, and organized stores in more than 150 locations, according to a statement.

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The brand currently has four outlets in Gurugram and Bhubaneshwar and Bengaluru. It plans to open 50 more stores over the next twelve months.

It stated that the stores being planned are exclusive franchise-owned brands stores (FOFO), and the time frame is twelve months.

“Pee Safe has been undertaking aggressive expansion offline. While four of these stores are based on the FOFO model, the one we have opened recently is company owned. Pee Safe has always been a digital-first D2C brand but now we are reaching out to our customers where they are by offering an omni-channel experience,”Vikas Bagaria, founder of Pee Safe and CEO, stated.

The brand has expanded into multiple product categories, including eco-friendly sanitary pads and organic tampons. Other brands it owns include Raho Safe (sexual wellness), Domina (beauty & skin care) and FURR. These brands have posted consistent growth.

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