Pearls by Ray unveils initiative to address fashion gap –

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Pearls by Ray unveils initiative to address fashion gap -

Pearls by RayFounded in 2017, a Nigerian modest fashion brand,, specializes in professionally tailored, stylish, and clean-cut work-wear and occasion clothes. It is especially suitable for Muslim women and those who value modesty.

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“The distinctive fashion brand was born out of a need to bridge a market gap for Muslim women who are fashion friendly and yet dress modestly. These women struggled to find modest clothing that was also visually appealing. Many times, their outfits consist of multiple layers of clothing, which are either too casual for work or too stylish for special occasions.

“As a result, you would find some women who are reluctant to accept party invitations or show up at work as their true selves, because they feel underdressed, their outfits not fashion trending and therefore not satisfied with their general appearance,”Ruqayyah Adeosun, founder & designer of Pearls by Ray Fashion Designs said.

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She reiterates her belief that her goal is for Muslim women to be themselves and wear outfits that enhance their social confidence and spice up beauty, at work or at social events. She believes that finding the right clothes in the right fit, texture, and design would make anyone feel beautiful without necessarily making them look gorgeous. “This is the social concept behind every piece we create for our clients at Pearls by Ray Fashion Designs,”Adeosun stated.

Adeosun told BusinessDay she also enjoys coming up with fanciful designs, as well socially friendly outfits. She also takes great pleasure in updating herself with manuals, sketches, and manuals that improve her brand. She sets out to create outfits suitable for work and every occasion that tick all the boxes: modest, stylish, and practical.

She also mentioned that Pearls by Ray fabrics and embellishments are chosen with comfort, adaptability, beauty and beauty in mind. This ensures that every Muslim lady wearing a Pearls by Ray dress feels confident and comfortable.

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