Pearls by Ray unveils initiative to address fashion gap –

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Pearls by Ray unveils initiative to address fashion gap –

Pearls by RayEstablished in 2017, the modest Nigerian fashion brand is a specialist in professionally tailored, stylish, clean-cut work-wear as well as occasion clothes. It is suitable for Muslim women, and those who value modesty.

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“The distinctive fashion brand was born out of a need to bridge a market gap for Muslim women who are fashion friendly and yet dress modestly. These women struggled to find modest clothing that was also visually appealing. Many times, their outfits consist of multiple layers of clothing, which are either too casual for work or too stylish for special occasions.

“As a result, you would find some women who are reluctant to accept party invitations or show up at work as their true selves, because they feel underdressed, their outfits not fashion trending and therefore not satisfied with their general appearance,”Ruqayyah Adeosun, founder and designer of Pearls by Ray Fashion Designs, said.

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She reiterates her belief in the fact that Muslim women should be themselves and wear outfits that enhance social confidence and spice up their beauty, whether at work or social events. She believes that the best clothes can make anyone feel beautiful, regardless of whether they are gorgeous or not. “This is the social concept behind every piece we create for our clients at Pearls by Ray Fashion Designs,”Adeosun stated.

Adeosun shared with BusinessDay that she enjoys creating fanciful designs as well as socially-friendly outfits. She also enjoys updating herself with manuals and sketches. She strives to make outfits that are suitable for work and everyday wear that are stylish, practical, and modest.

She also mentioned Pearls by Ray fabrics, embellishments, and accessories are selected with comfort, adaptability and beauty in mind. This ensures that every Muslim lady who wears a Pearls by Ray gown feels confident and comfortable.

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