GENEVA – The Dawg House, 206 Commons Drive, at Geneva Commons, offers vintage clothing and streetwear and sneakers, but it’s not your usual retail store.
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Jonathan Erceg, 2017 Batavia High School graduate, and Tyler Hintz can help you explain.
The Dawg House is now open for business “supreme limited edition”Erceg stated that sneakers and clothing sell for more than they originally sold at other retailers.
For the uninitiated, that means the store carries specialty clothing lines of the type that once they are are sold out – they are gone.
These items would be sold through a few online shops, Erceg stated, where maybe only 200 were available.
Like KAWS X t-shirts featuring characters created in New York by an artist.
A KAWS shirt would sell for $60 to $80 at their store – but don’t get too excited – as they are now sold out, Erceg said.
The store’s vintage clothing ranges from the 1980s to the early 2000s, and while some items are second-hand, others are brand new, never worn with the tags still on, Erceg said.
Erceg & Hintz know how they can access unsold specialty products and resell them at a price that is higher than the retail price.
That’s right: More than retail.
The store makes supply-and demand economics a reality in a big way.
If an item can be found everywhere, its price will reflect that.
If an item is rare or limited edition, its price will go up.
“If a shirt costs $45, we will sell it for $75,” Erceg said. “The same with sneakers.”
The Dawg House isn’t the place for bargain-hunters.
It is a store that fashion enthusiasts can shop for limited edition clothing and sneakers that are not available anywhere else.
Concerning sneakers, although the store isn’t associated with Nike, it would resell special Nike products, such as Jordans, which would retail for $190 retail.:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/shawmedia/QJTBBUPWXBFX3JUXXZ7SXDW4QA.jpg)
“The after-market range is from $250 to $600 depending on the shoe,” Erceg said.
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“We are an after-market store,” Erceg said. “I started watching people on YouTube about how to resell. That’s how I got into it back when I was in high school.”
Erceg began by purchasing a pair Nike Air Adapt shoes.
“They’re self-lacing. You put your foot in it and it laces it for you,” Erceg said. “I purchased them to resell them. Retail was $798 and I resold them for $1,800.”
Erceg was a high school sophomore of 15 years.
High school
That’s right. Erceg, who is 23 years old, just finished his senior year at Aurora University as a business administrator.
Hintz, 22 year old, is his partner. He graduated from Riverside-Brookfield High School in 2018. He studied business in college two years.
As serendipity would have, Hintz, who lives near North Riverside, had been doing exactly the same thing Erceg was doing, buying specialty items from retail and reselling them for a profit.
“How we met – we both worked at a sports clothing store in 2019,” Hintz said. “I was his manager.”
They discovered, independently of each other, that they’ve been selling after-market items for about five years.
They now own The Dawg House because of their shared passion and talent in the after-market retailer business.
It is unknown how the pair financed these specialty items.
“We source it through contacts,” Erceg said. “It’s like a secret recipe.”
Their stock changes daily and is posted on their Instagram account @thedawgpound708.
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