Michael Tuohy, PGA, Talks Golf Fashion

Michael Tuohy, PGA, Talks Golf Fashion

PGA Skilled Michael Tuohy is a 5-time North Florida PGA Chapter and Part Merchandiser of the 12 months award winner. He’s the Head Golf Skilled at Esplanade at Azario in Lakewood Ranch, FL within the Bradenton/Sarasota space. Michael has over ten years of expertise within the golf business and has confirmed his potential to thrive within the merchandising facet of the enterprise. 

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We had the chance not too long ago to meet up with Michael to get his ideas on tendencies in golf style, what he and his crew are doing in merchandising of their store, and what he thought-about a number of the essential components in advertising and marketing golf attire to the lots.

What are a number of the tendencies you’re seeing in golf attire for women and men in your store?

Michael Tuohy (MT): Sunday Swagger is a number one shirt model in our store together with Waggle and William Murray. We nonetheless carry classics like FootJoy, Travis Mathews, Cutter and Buck and Straight Down. All our exterior service employees, and meals & beverage employees put on 4 totally different Sunday Swagger Patterns.

As we transfer into the autumn and winter, hoodies from FootJoy and different corporations are definitely the outerwear development. For Bottoms for males we do pleased with, girls we’re very profitable with IBKUL, JoFit and Kate Lord. 

As for footwear, 95% off the enterprise is spikeless now. Informal sneakers that you would be able to put on to the course and for the remainder of the day. Lastly, headwear is a significant component in our store. We stock a number of totally different hat corporations. Travis Mathew, Black Clover, AHead, O’Connor, Sunday Swagger, Waggle, and extra. Fashion tendencies embody rope hats and Flexfit. 

What are a number of the tendencies you’re seeing in golf attire for youth? 

MT: On the subject of youth girls and boys, every part we do is PUMA. We’ve got a Junior part within the store, however it’s slowly rising class. We hope to participate in PGA Jr. League this 12 months and hope that reinforces our junior class. 

What are a number of the most essential shopping for components for adults (worth, high quality, model title, and so forth.)?

MT: We try to be totally different. Discovering corporations on Instagram and different locations that you simply sometimes don’t see once you go in a golf store. That has been the place we’ve got been most profitable and attempting to observe that development. Value does play some issue; individuals would somewhat pay $69 for a polo in comparison with $98 however we’ve got a superb combine. 

What are a number of the most essential shopping for components for youth (worth, high quality, model title, and so forth.)?  

MT: Once more, we’re nonetheless attempting to develop this class, however our important focus is PUMA and rising that class extra time. 

Together with your being a Chapter and Part Merchandiser of the 12 months within the public class, what do you see as essential components in advertising and marketing attire to golfers?

MT: There are a couple of key components:

As an organization, we’re working to develop out of the brick-and-mortar partitions of a standard store. Presently, I’m working with our developer and retail guide to launch an eCommerce web site for Esplanade Communities. Esplanade Communities will be discovered throughout the nation, from California to Florida. We’ll quickly supply all Esplanade Members constant and high quality merchandise in a handy on-line setting. Irrespective of the place Members are positioned, they will buy high quality Esplanade merchandise. 

As we develop as an organization, I’m personally rising my philosophy from “Think Out Of The Box” and increasing to “Shock & Awe!” I regularly seek for new tendencies, conserving the store thrilling and recent. Not solely conserving merchandise fascinating but additionally shows. I attempt to create repeat clients by means of a singular procuring expertise. My aim is for all clients to stroll into the store and exclaim, “wow”, “what is that?” and “I’ve never seen these before!” As I broaden my technique, our store merchandise is projected so as to add $100,000 to the underside line this 12 months, turning merchandising right into a tangible revenue and a profitable profession.

Merchandising is undoubtedly my ardour. I take advantage of my information to show our assistants so they could develop within the golf and merchandising business. My employees receives every day hands-on coaching, inserting orders, arranging shows, and promoting merchandise. Not too long ago, I used to be honored to carry a PGA Assistant Event. I used time following the event to talk to the group sharing ideas, strategies, and sources to assist broaden their information and develop their profession path. I equally attempt to proceed my schooling as I function Secretary on our Chapter Board. I really feel schooling is crucial to the success of PGA Professionals and the golf business.

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