MarketInk: 50 Years Ago, Laurie Singer Was San Diego’s First Female Television Sportscaster

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MarketInk: 50 Years Ago, Laurie Singer Was San Diego’s First Female Television Sportscaster

Laurie Singer
Laurie Singer interviews Jimmy Connors

Autumn is a favourite time of yr for Laurie Singer, together with many sports activities followers. The foremost sports activities menu for October alone consists of school and NFL skilled soccer, Main League Baseball playoffs and the World Sequence, plus the beginning of the Nationwide Hockey League and Nationwide Basketball Affiliation.

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Singer, a San Diego native, has adopted the sports activities calendar her complete life. Greater than 50 years in the past, Singer, now 71, turned San Diego’s first feminine sportscaster when she took the weekend sports activities anchor chair at KFMB-TV, Channel 8. She was one in all solely three ladies sportscasters within the nation on the time (the opposite two had been Jeannie Morris at WBBM TV in Chicago and Jane Chastain at WTVJ in Miami).

At the moment, the sight of girls working in TV sports activities is pretty frequent. However, that wasn’t the case when Singer started her precedent-setting, pioneering profession in San Diego within the 1970’s.

“Growing up in North Park, my parents were big-time sports fans and they encouraged both me and my sister to play sports and learn everything about sports,” Singer informed the Occasions of San Diego. “After I was just a little lady, my dad taught me the best way to preserve rating watching the Padres once they performed within the Pacific Coast League at Westgate Park. “ 

Earlier than turning into a Nationwide League crew in 1969, the Padres had been a minor league crew within the PCL. From 1958 to 1969, Padres residence video games had been performed at Westgate Park, a small stadium positioned on Friars Highway within the northeast nook of what’s now the Style Valley retail mall.

“I saw my first hockey game in 1966 when the San Diego Gulls came to town,” stated Singer. “How ironic that I ended-up covering hockey so many years later.”

In 1969, Channel 8 KFMB-TV sports activities director Lyle Bond was speaking to a neighbor of the Singer household. Bond talked about he was in search of an assistant. Based on Singer, “That neighbor was a longtime buddy who informed Lyle he knew simply the suitable particular person for the job. However, there was just one downside. He was a she.

“Lyle interviewed me and nine men for the job. Back then, sports journalism was strictly a man’s domain. Lyle took a chance on me and for that I’ll always be grateful. I’ve been fortunate in my career to help change that perspective. I’m proud to have helped pave the way for other qualified women.”

Has it been straightforward? “Well, not always,” Singer stated.

Singer discovered the manufacturing facet of TV sports activities for about three years earlier than Jerry Gross (who adopted Lyle Bond as Channel 8 sports activities director) approached her with the concept of going on-camera. Gross and Channel 8 programming director Tom Kenny organized for some follow periods within the studio, Singer remembers.

“And the rest, as they say, is history,” she stated. “The team at Channel 8 wasn’t afraid to take a chance on a groundbreaking move and I’ll always remember that. They helped shape a career that has spanned over 40 years in television sports and news.”

Early in her history-making profession, Singer confronted some attention-grabbing challenges overlaying San Diego sports activities groups.

Her first highway journey with the San Diego Padres within the 1970’s included not solely a seat on the crew aircraft but in addition a visit to Shea Stadium in New York. Singer walked into the press field with Phil Collier, a extremely revered and nationally acknowledged bylined baseball author with The San Diego Union newspaper. Collier additionally was serving on the board of the Baseball Writers’ Affiliation of America (in 1990, the BBWAA honored Collier with inclusion within the author’s wing of the Baseball Corridor of Fame).

“When I walked into the press box at Shea, the look on the faces of the New York writers and reporters was not exactly friendly,” Singer recalled. “Fortunately I used to be standing with my previous buddy Phil Collier. Phil stood up for me. He made it clear that I belonged within the press field, despite the fact that I used to be informed I couldn’t eat within the press eating room and there was no seat for me within the writers’ or TV field on the press stage.

“Phil wouldn’t step back. He demanded they make a spot for me and they did. However, never having a woman in the press box, when I got up to use the restroom, there was no ladies room. So, the Mets posted a security guard in front of the men’s room entrance when I was inside.”

In 1975, whereas working for each KFMB and CBS Sports activities, Singer turned the primary feminine tv sportscaster to cowl the World Sequence. It was in the course of the Cincinnati Reds’ well-known “Big Red Machine” period with Sparky Anderson as supervisor.

The Reds beat the Boston Pink Sox, 4 video games to a few, within the 1975 World Sequence. In 1976, the Reds beat the New York Yankees in a four-game sweep to repeat as champions.

As Singer tells the story: “At the ’75 Series, I got full-access credentials just like everyone else. But, when I got to the ballpark for the first game, I was told I did not have access to the locker room for post-game interviews. No women allowed. I appealed to the Commissioner’s office and MLB arranged for me to use a room under the ballpark where I conducted my interviews after the game. They even assigned two runners to bring me the ballplayers I needed to interview to this separate room. It really made my job easy, not pushing through other reporters in the locker room.”

For the 1976 World Sequence, Singer stated the state of affairs was totally different.

“The subsequent yr, I nonetheless bought credentials, however no entry to the locker room earlier than or after the sport. I satisfied a Cincinnati policeman guarding the doorway to the Reds locker room to take a observe into Sparky earlier than the sport, saying I wanted an interview. Sparky got here to the door and stated he would meet me within the dugout as a result of I wasn’t getting in (the locker room).

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“However MLB made it clear that I used to be alone for post-game interviews. I used to be standing on the sidelines pregame and I should have regarded very perplexed as a result of Johnny Bench walked over to me and requested, `What’s occurring?’ I defined I had no entry to post-game interviews. He motioned for Pete Rose to affix us and defined the state of affairs. Pete stated ‘What are we going to do?’ Johnny stated, ‘We’re gonna assist her out.’

“Two of the best players on the planet were my helpers that night. Not only did they give me post-game interviews, but they went to both locker rooms to pull out players I needed for my post-game story. Truly something I will always remember.”

In 1979, Singer left KFMB-TV and was employed by CBS Community and moved to New York. She spent the following three a long time on the community stage overlaying main sporting occasions and headline information tales for each CBS Information and NBC Information. She additionally produced “The American Story with Bob Dotson” segments on NBC’s “Today” present.

Laurie Singer immediately

In 2010, she left community tv information to start out her personal manufacturing firm. Residing immediately in Potomac, MD, she has targeted a lot of her time producing video tasks for the Sidney Kimmel Complete Most cancers Heart at Johns Hopkins in Baltimore.

Her movies have included: “Chemo School,” a information designed to assist most cancers sufferers coming into chemotherapy remedy; “Walking on Eggshells,” a caregivers video sequence; “C-Answers,” a video sequence meant to introduce the specialists of the Kimmel Most cancers Heart to the affected person inhabitants. Her work has culminated in a set of Nationwide Emmys, Edward R. Murrow and Telly awards.

Singer’s video work in most cancers care has been impressed by her late husband, Leroy Sievers, former govt producer of ABC Information’ “Nightline,” when Ted Koppel anchored the published. Sievers, a gregarious man with a booming, infectious snicker, handed away from colon most cancers in 2008. He was 53. Sievers was an award-winning tv producer who reported from practically each main struggle and space of battle and main catastrophe in his practically three a long time within the enterprise.

“Leroy was larger than life. We had a quite a journey together,” stated Singer. “You always knew when Leroy was in the room, his presence was unmistakable.”

Previous to his passing, Sievers produced dozens of podcasts about his journey with most cancers for Nationwide Public Radio. He additionally wrote a every day weblog referred to as “My Cancer” that created a cult following from world wide. Over the two-and-a-half years that Sievers wrote the candid every day account of dwelling with most cancers, greater than 36,000 individuals responded. Many most cancers sufferers, their caregivers and medical employees wrote every day, saying the positioning was the very first thing they turned to each morning.

“There was one young man whose father had cancer,” Singer stated. “At some point, he requested his dad how he was feeling, and the daddy responded, ‘I don’t know but. Go learn Leroy and he’ll let you know how I’m feeling.’

“Leroy and I shared so much in common, covering different stories, but with the same principles. He was my wall and with that kind of support, the career was that much sweeter.”

LA’s KTWV Waves Howdy To Liz Hernandez for Mornings

Liz Hernandez, a well-liked Los Angeles-based, Mexican-American radio and TV character, has been named morning host for LA’s KTWV-FM 94.7 The Wave. She debuts as host of the 6 a.m.-to-noon shift on Oct. 3.

Liz Hernandez

She succeeds Pat Prescott who left KTWV in August after 22 years with the rhythmic adult-contemporary station that’s owned by Audacy, primarily based in Philadelphia. Nielsen has ranked KTWV as one in all L.A.’s prime 10 radio stations.

Hernandez has labored the previous 15 years in TV leisure information as a correspondent for MTV Information, E! Information and Entry Hollywood. Beforehand, she spent a decade (2001-2011) as co-host of the top-rated, nationally syndicated morning present, “Big Boy’s Neighborhood, on KPWR-FM Power 106 (her on-air name was “Luscious Liz”). She additionally co-hosted morning at KBIG-FM 104.3 My-FM.

A Southern California native, Hernandez has been acknowledged by the Nationwide Hispanic Media Coalition for excellence in radio broadcasting. An Audacy assertion stated Hernandez has continued to attach together with her neighborhood in recent times as founder and creator of “Wordaful,” a video and live-event sequence that explores the ability of storytelling and the way we talk with others and ourselves.

“Liz’s familiarity and history with Southern California make her a perfect fit to take the reins of The Wave’s morning drive,” stated Jeff Federman, regional president, Audacy Southern California. “We’re certain she will deliver a fresh, dynamic morning show that resonates with the Wave’s community.”

“This truly is a homecoming to my first love, radio, and what better way than with a morning show at The Wave,” stated Hernandez. “I am incredibly proud to be a Latina in this space and to represent my culture and community, and grateful for the opportunity to be a voice for the beautiful people of Los Angeles. I am excited to bring my energy and years of experience and to continue to celebrate this amazing city.”

Prescott joined KTWV as a morning host in 2001 from the previous smooth-jazz “CD 101.9” WQCD New York, the place she additionally hosted mornings. Prescott co-hosted at KTWV with smooth-jazz musician Dave Koz. After Koz left, Prescott was paired with Brian McKnight.

Petco Digital Officer Expands Function

San Diego-based Petco, operator of greater than 1,500 pet care facilities, has introduced that Darren MacDonald, the corporate’s chief digital and innovation officer, has an expanded function as chief buyer officer.

MacDonald, with greater than 20 years of world digital technique and enterprise improvement expertise, will lead customer-focused groups, together with the e-commerce digital crew and the Petco app, in addition to advertising and marketing, membership, loyalty, enterprise analytics-data science and customer support.

He joined Petco in 2019 after managing Walmart’s U.S. e-commerce enterprise the place he oversaw merchandising, planning, provide chain, advertising and marketing, enterprise improvement, website expertise, finance, human assets, product and engineering groups. He additionally launched two new enterprise traces inside Walmart’s digital leisure division, and developed and launched three new non-public label manufacturers. MacDonald is predicated at Petco’s Nationwide Help Heart in San Diego.

He holds a bachelor’s diploma from the College of California Berkeley and a grasp’s diploma in enterprise administration from the College of California Los Angeles.

IABC San Diego Hosts Mixer to Acknowledge Membership Month

The Worldwide Affiliation of Enterprise Communicators San Diego chapter will host a networking mixer from 5:30 to 7 p.m., Tuesday, Might 11 at True Meals Kitchen’s outside patio, 4303 La Jolla Village Dr., San Diego. Admission is $20 for members, $25 for non-members. Entry payment consists of one drink ticket and appetizers. A raffle drawing for IABC swag can be held. On the mixer that may honor IABC membership month, IABC San Diego board members and new members can be launched.

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