Maison 21G is a unique O2O (online-to-offline) business model that has made it the most successful. Number four in perfumery in SingaporeThis placed the brand right after Chanel and Christian Dior. This milestone was achieved with just three outlets and a unique retail experience thanks to its unique retail experience. “Ateliers”Private perfumery workshops
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Johanna Monange founded Haute Couture Natural Essences in 2020. Her goal was to disrupt the fragrance industry, break convention and put customers in direct contact. Maison 21G has made USD 3,000,000 in revenue for 2021.
Off-line and on-line expansion in Asia, the Middle East and Africa
Maison 21G will simplify its bespoke offering later in the year. Partner with e-commerce companiesAmazon, Lazada, or other distributors, to expand its reach.
Maison 21G has formed a partnership Human Wellness, a distributor in KoreaTo open a flagship store in Gangnam and a private atelier in their luxury Spa.
“I believe that within three years, our partners in this market will put the brand solidly in the top of luxury perfume brands . Korea is famous for being one of the toughest markets of Asia… but a major trendsetter from which the whole world of beauty takes its cue,” said Johanna Monange.
The brand plans to launch in China in 2022. “Our arrival in China is set to be our biggest challenge. I know my proof of concept in Singapore will be a huge help, but we need to deploy in a very professional way, while not trying to go too fast. We are finalising a huge contract with Eternal Optical Far East, one of the oldest and most famous players in the Chinese perfume industry. Steven Lau was among the first to invest in perfumery and he has stuck to his beliefs from the very beginning. He has various luxury brands like Hermes and Bulgari who believe in his quality of work in retail, and I fell in love with his vice president, Chole, a fantastic woman, empowered, kind and full of energy,”Monange added
Maison 21G, a Middle East distributor, has signed an agreement with Chalhoub group.
Staining the team
The company will also have the ability to expand its leadership team thanks to the new capital.
“I am hugely proud to announce the arrival of Jacques Gouallou at my side as General Manager of Maison 21G. Jacques was the president of Benefit in Asia and has more than 20 years’ experience in the luxury industries, working with both LVMH and L’Oréal. Jacques will be the catalyst of our ideas and will also attract more skills and talents with his charismatic presence at Maison 21G. It is no exaggeration to say that this is a game-changing talent acquisition for me and my team,”Monange, concluded
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