Grammy-winning artist Macklemore got the golf bug hard. He discovered golf by accident, playing in two AT&T Pebble Beach Pro-Am events. His handicap has been lowered to an 11 and he launched a line of golf apparel, Bogey Boys.
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He was inspired by his experiences browsing the pro shop’s offerings and feeling uninspired by the clothing and accessories available. Bogey Boys’ first season launched at the end of February with statement-making pieces that’ll make you want to make a cliché comment about Macklemore’s time at the thrift shop.
Macklemore took inspiration from vintage golf and created a mood board by looking through old issues of Golf Digest, which he purchased on eBay.
“I’ve always loved old school golf fashion … even before I was paying attention to the sport itself,”Macklemore said. “How [golfers] were dressing in the 1970s and 80s … those outfits were fire compared to what’s on the PGA Tour or in an everyday pro shop.”
The 37-year-old Seattle native picked up the game in Hawaii and admits he doesn’t remember if he was dressed appropriately for his first round. He didn’t start thinking critically about his on-course attire until he returned to the Pacific Northwest winter and even then waterproofing and insulation were prioritized over style.
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“I had just gotten a taste of the bug in Hawaii, but coming back to Seattle in December I was out there in Gore-Tex, boots, hoodies and a lot of fleece,”Macklemore stated. “It wasn’t until early spring that I was like ‘Yo, none of these places sell any interesting clothes.” ”
He understands his line—which includes tartan prints, 1950s-inspired cardigans and lots of bright colors—isn’t for everyone, but he hopes to offer fresh options to both new and existing golfers to help expand what it means to “look like a golfer.”
“Bogey Boys is bringing a sense of style that has been lacking in the game for many years,”Macklemore stated. “It doesn’t seem like a lot of these big companies put a ton of energy into the style component of the clothing they design, and Bogey Boys is the opposite.”
The collection includes both fashion- and technical-oriented pieces that can be worn on the course as well as on the runway. A lightweight windbreaker with zip-off sleeves, an intermediate-weight tartan jacket featuring a bold gold zipper, and two cardigans are available for layering. The main color palette is a combination of light blue, green, and pink for pieces that can be worn alone or together.
“And these are absolutely made to play golf in,” Macklemore reiterates. “You will not find creativity, originality, or flair anywhere else.
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