Bojana Novakovic is the envy for all stars who walked on the Logies red-carpet decades ago, with her choice of dresses from Steven Khalil or Toni Maticevski.
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The iconic television event featured clothes borrowed from television wardrobe department – not forgetting the outrageous, spotlight-grabbing ensembles worn by Jeannie Little or Susie Elelman. But at Sunday night’s ceremony on the Gold Coast, designer styles are expected to be out in force.
A few stylists have made it easier for designers to lend lavish pieces to the event.
“When I was in my 20s and 30s I wouldn’t have been caught dead at the Logies,”Novakovic (40), is nominated to a Silver Logie in recognition of her role in the Binge series. Love Me. “Was there fashion at the Logies? Growing up, I remember people looking like they were off to the races. It’s a lot better now.”
Novakovic trusts Sydney-based stylist MikeyAyoubi with her measurements and reputation. Mikey has been arranging outfits for Logies actors for more than a decade. He compares the evolution of the event to one of our country’s most stylish acting exports.
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“You can see how far it’s come since Margot Robbie was looking wild and young on the Logies red carpet in a ruffled gown,” Ayoubi says, referring to Robbie’s 2009 flamenco-inspired dress with an asymmetrical “mullet” silhouette. “Just like her, the Logies have evolved for an international audience. The formula for designers today is that if you loan it to Australian talent who are successful in something recognised all over the world, it’s a win.”
Lana Wilkinson (a Melbourne stylist and shoe designer) is temporarily based at The Star on the Gold Coast in a suite at Logies to dress a few clients. Wilkinson credits social media’s popularity with giving designers the confidence to lend signature pieces from their collections.
“When someone wore a Capellazzo dress on the red carpet, one of their pieces was called in for the Met Gala,” Wilkinson says of dressmaker Sonia Capellazzo’s Melbourne label. “That was all because of social media. It’s now about international exposure.”