Los Angeles Fashion Week has been under new ownership since the beginning. This season, Oct. 6-9, will be a turning point.
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Only half of the designers will be staging runway shows this time, while the rest will present their collections through immersive experiences and parties over the four-day event that begins Thursday.
“All these different brands are showing in their own way,”Ciarra Pardo, cofounder of N4XT Experiences as well as president of LA Fashion Week, said this. The new company bought L.A. at the beginning of the year. Fashion Week for an undisclosed sum from the fashion show’s founder, Arthur Chipman, who has stayed on as a producer.
The Fleur du Mal presentation will showcase one of these different ways to show fashion. The House of Yes is a New York-based lingerie and ready to wear brand. This partnership will allow for different activations. “You can be standing there having a cocktail, listening to music and all of a sudden there are two actors wearing Fleur du Mal,” Pardo said. “They are creating a wild, beautiful and amazing boudoir experience.”
Pardo’s vision is to rely more on off-runway events, up-and-coming designers and tech to revamp the semiannual shows.
L.A. Fashion Week will not be held at Petersen Automotive Museum, its former home since 2018.
It is moving to many locations. Two of the main venues are in Hollywood and one is at a West Hollywood hotel.
The Lighthouse ArtSpace on Sunset Boulevard will host the majority of the runway shows. This building was once the home of Amoeba Records, but it was demolished a few years back. It is located just outside the historic Cinerama dome and has been used to exhibit the immersive art installations by Frida Kallo, King Tut, Vincent Van Gogh and King Tut.
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“The Lighthouse is a floor-to-ceiling, 360-degree fully immersive experience,”Pardo stated that images can be projected onto walls.
She explained that while the Petersen Automotive Museum was a wonderful venue, it was limited in space. It wouldn’t have accommodated the approximately 500 people signed up for the opening-night show by AnOnlyChild, which former Public School designer Maxwell Osborne launched last year in New York. He showed his Spring 2023 collection in New York Fashion Week, and will again show it in L.A.
Other brands on the runway will include Gypsy Sport, L.A. designer Rio Uribe’s glam streetwear line rooted in Chicano culture, which showed in October 2021 at the Petersen Museum, and has shown in New York in past seasons.
Attachments, a premium brand of jeans, Revice Denim and upcycled Sami Miro Vintage are some other brands. Demobaza is a futuristic Bulgarian label that has recently created a collection inspired. “Dune,”The fashion event will be closed on Sunday. There will also be Filipino designers Avel Bacudio and Chris Nick as well as Indonesian brand Xiao Fen Couture. They have previously displayed at previous LAFW events.
Another activation will see actress Issa Rae partner with Delta Air Lines for the launch of the “Issa Rae: Delta Runway Runway Collection,”In a hangar, a fashion and accessory line.
About 25-30% of the designers exhibiting at L.A. Pardo stated that Los Angeles is the home of Fashion Week.
A few fireside chats, panels, and a masterclass are also new to the reimagined festival. They will be held at Citizen News, a renovated newspaper building just across from the Lighthouse ArtSpace. Mother Wolf is also located there.
Talks and discussions will take place from “Building Business with Heart”To “The Future of Fashion,”This program features speakers such as Joe Zee (fashion personality), Bethann Hardison (model/activist), Donald Robertson (artist), and Danielle Lauder (actress/influencer).
Many of the sponsors come from the technology and sustainability industries. Logitech, Bolt and Ray-Ban Stories are some of the sponsors. Red Bear Winery, Mercedes-Benz Los Angeles, Red Bear Winery, and Delos, a wellness-meets-realty company, are also among them.
L.A. has seen a few fashion weeks over the years, with mixed results. They have all faded after a few years.
One of the most important initiatives was IMG’s partnership with Smashbox Studios, a local cosmetic company and commercial photo studio. It was started by brothers Dean Factor and Davis Factor, great-grandsons and great-grandsons of famed Hollywood makeup artist Max Factor.
It was one the most well-organized events and took place for five consecutive years at the huge photo studio in Culver city, California. However, organizers stated that it never made enough money to continue. The event was shuttered in 2008
Arthur Chipman, who was originally from Canada, claimed he was the development director for Vancouver Fashion Week. He launched L.A. Fashion Week was launched in 2015, after the trademark was filed.
His first show was at Union Station, a historic downtown station with wooden ceilings and huge art-deco-style chandeliers.
The fashion show moved around town until it found a permanent location at the Petersen Automotive Museum in 2018. Its vintage cars and spacious spaces gave it more longevity. L.A. L.A. Fashion Week took place last April. Greg Lauren drew Chance the Rapper, Usher, and Greg Lauren to his front row.
Still, most commercially successful L.A.-based high fashion brands have chosen to show elsewhere, but sometimes have returned to L.A. to stage one-off shows, like Rhuigi Villasenor’s Rhude runway at a mansion in Beverly Hills, and Mike Amiri’s collaboration with Wes Lang staged at Milk Studios in Hollywood.
L.A. is not the only place to visit. Fashion Week’s rocky past, the city’s sun and celebrity-filled landscape has also drawn megabrands to the city and its suburbs, including Dior, which showed its men’s resort collection at Venice Beach in May, and Gucci which shut down Hollywood Boulevard for a show in November 2021.
On Oct. 13, Ralph Lauren will hold his first West Coast fashion show at The Huntington Library, Art Museum and Botanical Gardens in San Marino, presenting his men’s and women’s collection for spring 2023.
Pardo, who was the former chief creative officer at Fenty, formed N4XT Experiences in January with Spring Place president Imad Izemrane and entertainment and finance veterans Keith Abell.
Their goal is to foster emerging designers and global brands at a fashion event that incorporates more technology and supports sustainability. “I don’t think up until now,” Pardo said, “it was the time yet for a platform like this to take off. But there is this cool renaissance and changes coming to Los Angeles.”
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