Customers of KOHL may notice new items on the shop floors as a result of a series changes to the company’s image.
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The retailer has made some changes to its branding recently, which industry experts hailed as a great move. The StreetThe claim is part a strategy to compete against rivals like Target.
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SONOMA COMMUNITY
Earlier this year, Kohl’s launched the Sonoma Community.
This means that shoppers will have access to products that celebrate diversity throughout the year.
The Sonoma Community Collection will be the first to pay homage Hispanic Heritage Month (September 15 through October 15).
Michelle A Banks, the company’s chief diversity and inclusion officer, said in a statement: “We know Kohl’s has customers and associates who come from all different backgrounds, cultures, and ethnicities.
“As a national company with a presence all over the country, it’s imperative that we are able to offer apparel and products that accurately and authentically represent and celebrate the different customers that we serve, and associates that work at Kohl’s.”
Products will celebrate Latino and Hispanic culture and commemorate cultural celebrations like Pride Month and Veterans Day.
It comes after Target launched Tabitha Brown.
The label offers more than 75 items, including swimwear, and shoppers can now purchase a range vibrant homeware products.
Tabitha Brown is a social media celebrity with more than 4 million views online.
Target said: “Tabitha Brown brightens days like no one else.”
They said that her collections are “bursting” with “vibrant details and endless joy”.
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DISCOVER @ KOHL’S
The retailer has also launched its new Discover @ Kohl’s label.
It sells gender-neutral clothing, and promotes inclusivity through fashion.
The label was created in advance of children returning to school and is now available in 600 stores across the country.
It features diverse brands that are new to Kohl’s as well as the more established lines.
A further 30 brands that are owned and controlled by women are also expected to be featured.
LEVI’S SILVER TAB
Kohl’s has since become the exclusive wholesale retailer of the Levi’s SilverTab 1990s collection.
Styles from decades ago will be reintroduced by store bosses in an effort to appeal to young shoppers.
The collection will be sold in 600 stores across the country and customers will be able buy denim jackets and mom-style jeans, as well as leather belts and bucket hats.
Ron Murray, Kohl’s interim chief merchandising officer, gushed: “The relaunch of the iconic SilverTab™ collection is an exciting next chapter in our history together, bringing back the denim styles and fits that were worn and loved by a generation, now again more popular than ever.”
SEPHORA
Beauty fans can stock up on a range of products thanks to Kohl’s partnership with Sephora.
Customers can test out new fragrances, skin care, and makeup products.
Shoppers can choose whether they want items under $30, luxury products, or a bargain sale.
Meanwhile, Target superfans have gushed over the items shoppers must buy when they’re in-store.
And, influencers have revealed ways how you can save on Target’s cleaning products.
Hot Topics
Coach Outlet Sale, 80s fashion trends are back, 90s fashion hip-hop style
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