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Girls typically have a wide-range of clothes choices, however younger girls don’t at all times have quick access to high-quality, fashionable attire, one in all Ames’ latest enterprise homeowners stated.
That area of interest market impressed Kayla Cameron to open her first boutique for younger girls when she was simply 17 years previous. In August, Cameron, now 22, opened her first Iowa location of Kaylee boutique on Ames’ Main Street.
The cozy location at 218 Main St. encompasses a hovering tin ceiling and a set of clothes and niknaks geared toward girls of their late teenagers and early 20s.
Cameron opened her first boutique within the Lake Michigan resort city of Pentwater, Michigan, the place her household has lived throughout the summer time season for a number of years.
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She began the boutique beneath the title Mangoes, which is open solely seasonally from Memorial Day to Labor Day.
“It’s exciting to have something open year-round,” she stated.
In 2021, Cameron modified the enterprise’ title to Kaylee, which is a nod to her household nickname in addition to an homage to her future married title.
“I changed it to Kaylee because that’s what my mom’s always called me,” Cameron said. “And I got engaged, too, and my fiance’s last name is Lee. Since my name’s going to be Kayla Lee, I thought it would be cool to combine it to Kaylee.”
Cameron’s fiance is Iowa State University football player Isaiah Lee, No. 58 and a defensive lineman for the Cyclones. Their wedding is scheduled for June 29, 2024.
A 2021 Iowa State grad with a major in apparel, merchandising and design and a minor in entrepreneurship, Cameron said she has always had a passion for the fashion industry. Her fashion education began at Parsons School of Design in New York City.
“I really liked running my boutique in the summers, and I wanted to come to Iowa State to learn how to do it better,” she said. “I feel like I really learned how to set up a store and build a brand.”
Cameron noticed a gap in the apparel market when it came to high-quality fashions for young women.
“I would go shopping with my mom, and I noticed all the stores were geared toward older women,” she said.
The stores aimed at younger women tended to have products that would fall apart after a few washings, she added.
“Also I want my customers to have a great personal experience. I tell the girls who work in my store that I don’t care about the sale, I just want our customers to enjoy their time here,” Cameron said. “No one my age gets that experience.”
She wanted to create that atmosphere while offering high-quality pieces at a relatively affordable price. Most things in the boutique are less than $50. Some jackets and jeans are a little more than that, Cameron said, but her goal is to offer things college students can afford.
“I really love color. I feel like a lot of people are scared of color or patterns, but I really love color, so I try to bring in a lot of that,” she said.
The shop also offers some accessories, handbags, shoes and Iowa State gear.
“We have a little bit of everything. I like to offer the whole college-girl experience, from loungewear, to going to class, to hanging out with friends,” Cameron said.
Kaylee is open 10 a.m. to six p.m. Monday by means of Saturday and midday to 4 p.m. on Sundays. Kaylee additionally has a web based retailer at shopkaylee.com, the place objects could be shipped or bought for native pickup.
Ronna Faaborg covers enterprise and the humanities for the Ames Tribune. Attain her at [email protected]