Kanye West Yeezy Gap Collab: Can It Save The Brand?

Kanye West Yeezy Gap Collab: Can It Save The Brand?

By the time Kanye’s first Yeezy Gap pop-up in Times Square opened at 10 a.m. on Thursday, a line of approximately 100 shoppers had already snaked around the corner of 45th Street and Broadway. Yeezy fans like Peter Signley, a 37 year-old man from Uptown Manhattan were appropriately dressed. Singley, a Kanye West fan who has been wearing Kanye West-designed apparel since he first bought Yeezy Adidas sneakers in 2016, was on the line since 4 a.m. He posted up in a pair of long rubber boots, an oversized Yeezy Gap T-shirt Engineered by Balenciaga, black mesh basketball shorts, and a hat designed by Demna for the release of West’s DondaAlbum last year.

However, Singley says that he is not new to shopping for Yeezy and Gap apparel. Singley admitted that he was expecting. “an army or mob scene”But he ended up being one among the few Times Square fans during those early Thursday morning hours. He noted that he enjoyed watching Gap put up a huge billboard advertising their Yeezy Gap Engineered from Balenciaga collection.

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“I used to come out for the original Yeezy Season 1, 2, and 3 [Adidas] sneaker drops. It was always crazy with a line overnight. Usually there’d be wristbands or something but there was hardly anybody out here [last night],”Singley also mentions that Gap was the first label he bought when he got his first paychecks as an adolescent. “Gap jeans and graphic T-shirts were my go-to when I wanted to express myself when I was 13-16 years old because you could afford it at that age.”

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