The Italian Trade Agency is busier than ever—and as positive as the day is long. The ITA is the driving force behind many brands that are synonymous with Italian style. It has been busy this summer managing numerous projects and initiatives. Now, it is ready to bring 70 fashion labels to NYC as COTERIE. Paola Guida (Deputy Commissioner for Fashion & Beauty), was our guest to learn more.
How do you feel about Fashion Month?
The Italian Trade Agency sponsors the best ‘Made in Italy’We have had a busy summer working with so many brands across a variety of fashion and accessories categories. We will be sponsoring 70+ Italian womenswear designer at Coterie in September and launching an SS23 refresh to our digital fashion platform, EXTRAITASTYLE.com. We have exciting news for you later in the autumn that will further expand our presence on the East and West Coasts!
What are some other recent projects you’d like to share?
We have been nonstop since July. This is because we came from sponsoring 45+ beauty brands at Cosmoprof America and 35+ at the New York. “Feel the Yarn”Not to mention the 60+ Italian menswear brands that will be on display at the Chicago Collective and nine of Italy’s best bridal brands at National Bridal Market Chicago. But as always, Coterie is our largest physical sponsorship in the fashion capital of the US – September in NYC is always bursting with energy!
What is the anticipation among the brands?
The brands are definitely excited—as are we. We are able to offer a 50/50 split between existing favorites and newcomers for this season. This will bring new excitement to the Italian Pavilion. It will also give many amazing Italian brands the chance to enter the US market in meaningful ways, for the first.
What’s something all the brands have in common?
“Made in Italy”It is the thread that runs through our curated list, woven by designers and brands. But what’s important to remember there is that it is not only the production that is made in Italy—it is also the materials used. This includes the highest quality textiles and leathers that are made in Italy, as well as the best craftsmanship. Our heritage includes both the production techniques for raw materials and finished products. Every designer in our company takes the same pride in creating their collections.
What is it that draws brands back to COTERIE?
NYC is alive with energy, and brands are able to feel a part by coming to COTERIE. There’s no way to digitally replicate that. The city is still abuzz from Fashion Week and there’s an electric focus on looking ahead to the next season and everything that is to come.
What is it that keeps brands excited about America’s market and its potential?
There is a sense that the whole world is finally coming back together after several difficult years. I think our brands are feeling a renewed sense of ambition—they’re ready to grow their presence in America, and they’re ready to share their gifts with the world.
Is there a way the ITA can support Italian brands in a new way?
As in-person events are brought back to life, we will be supporting the Italian brands more deeply in the physical realm. In the coming months, we will announce a number of new activations, starting with LA in the first instance and continuing to grow in 2023.
What are some positives that the ITA is experiencing in terms of Italy’s trade with America this year?
The first half 2022 year saw Italian exports to fashion and accessories increased 19.6% over 2021. Meanwhile, the exports of women’s clothing increased 54.57%. We expect continued growth in the second quarter of this year. This category is the fifth largest in the world and Italy is very impressive for a country this small.
What’s keeping everyone motivated?
We celebrate the success of our brands. We’ve seen our brands hosting runway shows, getting picked up by major department stores, and being featured by national press. Each win is important for the brand. ‘Made in Italy’ cause. But mostly we’re thrilled to have had the opportunity this year to once again reunite with our brands and our retailer friends in person. It really does make a difference. We will reveal a new layout for Italian brand names at COTERIE: it will be
Exhibiting all in one group at the “Italian Pavilion”Instead of spreading across the showfloor, Whatever buyers and retailers are looking for, from shoes to knitwear, from womenswear to accessories, it’s just one stop at the Italian Pavilion where they will find the best of Italian production!
Ready to wear
Mazzarelli has been crafting the finest men’s shirts since 1960. Every design is a blend of generations-old skill and high-quality fabrics for timeless and elegant silhouettes.
(Agent: Monica Mazzarelli. Booth: 5837)
From the coast of Positano, Queen Moda’s has always stayed true to its sun-kissed heritage, featuring luxury beachwear that will instantly transport you to a tropical paradise or, better yet, Italy.
(Agent Maria Gentile. Booth: 5743)
Caliban is a high quality, high-end womenswear and menswear brand dedicated to Italian craftsmanship excellence and clean designs. With bold patterns and undeniably chic silhouettes, what’s not to love?
(Agent: Michela Petrali. Booth: 5841)
Crafted with sustainable, high quality fabrics, and tailored along the tradition of Italian design excellence, any and all of Goodmatch’s offering is ideal for on-the-go errands and grabbing un aperitivo alike.
(Agent: Vincenzo Bocchi. Booth: 5749)
Simply put, Giovanna Nicolai pieces have a delightfully bold look. This contemporary label is known for its bold silhouettes, voluminous fabrics and vibrant prints.
(Agent: Daniele Macellari. Booth: 5836)
ETiCi’s brand ethos is simple: cool, calm, and collected. This long-standing womenswear company is based in Carpi. It has made it its mission, over the years, to outfit its customers with chic designs and have a low environmental footprint.
(Agent: Andrea Vignoli. Booth: 5733)
Michela Gaiofatto founded Gaiofatto to provide styles that empower women while also preserving a fiercely female aesthetic and eco-conscious manufacturing practices.
(Agent: Michela Gaiofatto. Booth: 5832)
Are you looking to create the perfect holiday outfit for your next vacation? Well, then, from its hand-painted cashmere sweaters to its luxurious linens, the Arenzano-based label Ploumanac’h is your one-stop-shop for any and all resortwear.
(Agent: Filippo Decotto. Booth: 5749)
De Santis by Martin Alvarez
De Santis excels at fashion-forward, stylish garb that will make anyone do a double take. The luxury label was established in 1961. It has perfected avant-garde styling, a commitment towards tradition, and elegant couture both for men and ladies.
(Agent: Carmine De Santis. Booth: 5825)
Alberto Audenino is a designer who believes in sustainable practices and celebrating women when creating his clothing. What began with crafting collections from recycled materials has now evolved into an internationally-recognized label specializing in seductive pieces perfect for a gala or a night out.
(Agent: Alberto Audenino. Booth: 5831)Hubert Gasser
Clean linens, soft color palettes, and effortless, breezy styles are Hubert Gasser’s bread and butter. Each seasonal collection is glamorous and simple, with simplicity and uncomplicated elegance at its core.
(Agent: Jennifer Gasser. Booth: 5868)
Mikyri is a company to watch because of its bold colors, pension for sparkling material, and commitment to adapting high-quality Italian craftsmanship into trendy styles. Mikyri’s joyful designs and unique silhouettes are a must-have for any night out.
(Agent: Nicolò Grassi. Booth: 5828)
Shaft Jeans, contrary to its name, is a holistic menswear and womenswear brand. With floral boho dresses and arty Western-style shirts-all made in Italy-Shaft Jeans has the high-quality, elevated essentials that you’ve been looking for.
(Agent: Lorenzo Palchetti. Booth: 5749)
Are you looking to refresh your swimwear wardrobe for your next tropical vacation trip? Monica Campri has the answer. This luxury beachwear brand, headquartered in Rome, has the most chic, most glamorous bikinis, and one-pieces one could want.
(Agent: Monica Campri. Booth: 5840)
If you’re on the hunt for a bright, bold, and beautiful color palette, then Feleppa is the brand for you. Feleppa’s already-trendy silhouettes are enhanced by vibrant colors that make it stand out year-round. (Agent: Federica Feleppa. Booth: 5737)
5 Steps Forward
5 Progress is a brand that produces high-quality, fashionable womenswear at a low price. Between its selection of boldly-printed suits and quirky dresses, there is simply no denying this Italian label’s “cool” factor.
(Agent: DAVIDE. Booth: 5827)
Frida Querida Firenze
This luxurious swimwear brand will make sure you have everything you need to enjoy your European beach vacation. Swimsuits have never been so fashionable with chic bikinis and one-pieces in a variety modern cuts and colors.
(Agent: Virginia Rodriguez. Booth: 5741)
Simply put, Bessi is a print-fanatic’s dream. The timeless silhouettes and bold colors make it a great choice for print-lovers. It’s artful Italian glamor at its finest.
(Agent: Gennari Antonella. Booth: 5844)
Sartoria 74 is a brand that honors strong, fierce women. With expertly-tailored women’s suits in a variety of colors and cuts, this Neapolitan-style label, founded by young entrepreneur Francesca Ciccarelli is both traditional and innovative.
(Agent: Francesca Ciccarelli. Booth: 5826)
Biancalancia is a designer of classic and luxurious women’swear in Milan. With quality materials and timeless silhouettes, you will want to wear Biancalancia’s pieces forever and ever.
(Agent: Alessandra Tortato. Booth: 5861)
Radica Studio has a wide range of unique-structured handbags as well as contemporary clothing. Honoring Italy’s time-honored innovative spirit, Radica Studio is showing everyone what the future of Italian style looks like.
(Agent: Davide Graziano. Booth: 5748)
Philo’s offering is consistently classic and effortless. Made in Italy offers a wide range of dresses, outerwear and accessories. It is easy to obsess about the Made in Italy label.
(Agent: Robert Mangolini. Booth: 5731)
Carla Carini is committed to honoring a vision for a liberated, confident and empowered woman. She offers a range fiercely glamorous clothing. This Mantua-based label is known for its colorful suits and beautifully draped dresses.
(Agent: Elena Vitali. Booth: 5830)
Maurizio Massimino offers both menswear and womenswear collections. It is a label that is dedicated to high quality, elegant tailoring, and high quality. Its distinct fabrics and sleek suiting make it a staple brand among the ranks of Italian couturiers.
(Agent: Massignani Christina. Booth: 5745)
Xacus has been a trusted shirt company for both men and women since 1956. They are committed to expert tailoring and traditional Italian craftsmanship, which allows them to produce the highest quality products while remaining true to their roots. (Agent: Silvia Lorenzato. Booth: 5749)
ADG Artigiano del Guanto
L’Artigiano del Guanto is a Neapolitan leather workshop specializing in soft and supple gloves, which are all crafted by hand from only the finest of materials. These gloves are more than accessories. “pieces of art.”
(Agent: Francesco Ricciardiello. Booth: 5658)
This high fashion belt label is truly unique, and has been for more half a century. Each belt is manufactured with advanced production techniques and a commitment to celebrating Italy’s tradition of crafting superior leather goods. (Agent: Stefania Pellicioli. Booth: 5660)
Andrea Cardone launched his namesake label in 2006, and almost two decades later, his Naples-based workshop still adheres to the dream he started out with: to carry on his family’s craftsmanship.
(Agent: Andrea Cardone. Booth: 5662)
The Milan-based accessories label Lara Bellini consistently channels its home city’s chic standards with ease. Its pieces have a sophisticated, geometric design that can only be attributed Italian style.
Verena Mancastroppa is the agent. Booth: 5744)
De Couture offers unlimited creativity and fully customizable made-to-order service. Your accessories will be 100% yours, from fabric to hardware.
(Agent: Massimo Mariotti. Booth: 5736)
All eyes on Venetian workmanship! Visonà is a historic company of leather goods that makes luxury products at an accessible price point.
(Agent: Elena Baccarin Booth 5663)
Handcrafted in Florence and designed to elicit an unbridled sense of joy, jeweler Beba Gioielli’s genderless gems are perfect for any and all special occasions.
(Agent : Beba Gioielli Booth: 5661)
Jure Stornik, Iuri’s creative director, believes that designing a bag means creating a shape that expresses your personality. It should therefore come as no surprise that each of the brand’s bags bears a silhouette that is precise, functional, and trendy.
(Agent: Jure Stropnik. Booth: 5732)
Handmade in Italy and sold everywhere from the Hamptons to select tropical islands, Mela’s jewelry exudes an elevated beachy vibe at all times. Each piece is decorated with pearls and gems. Buon viaggio! (Agent: Manuela Girone. Booth: 5659)
Florentine bag retailer Roberto Pancani is based in Tuscany. His unique selection of straw bags and totes made of lightweight raffia or intrecciato are a testament to his unique aesthetic.
(Agent: Roberto Pancani. Booth: 5762)
Handcrafted in Italy, Buti’s bags are the ideal blend of classic and cool. Its timeless silhouettes complement the long-standing Italian handbag-making traditions.
(Agent: Amerigo Buti. Booth: 5754)
Pelletteria Marant e Antonello Masi
If you’re in the market for your next handbag, then Pelletteria Marant a Antonello Masi definitely has what you’re looking for. With nearly every color under the sun, materials ranging from intrecciato leather to raffia, and any silhouette you could possibly think of, there’s nothing this multi-faceted handbag label can’t produce.
(Agent: Antonello Masi. Booth: 5655)
It’s safe to say that Majo bags are like no other. Crafted by hand-sewing long, thin strips of leather into the bag’s set shape without using punches or a mold, Majo’s bags have a simultaneously unique and timeless look.
(Agent:Roberto Coppari. Booth: 5740)
Athison offers everything you need, from belts and bags to bracelets and dog leashes. All the leather accessories you could possibly need.
(Agent: Massimiliano D’Ambrosi. Booth: 5758)
Tiziano Colasante handbags are a brand to be on the lookout for. This unique Italian label is known for its timeless designs and innovative color-pairings.
(Agent: Nicoletta Paolini. Booth: 5750)
Leontine Vintage combines the glamour of timeless Italian summer style with today’s trends, offering a variety of customizable boater hats as well as cute straw bags and colorful claw clips. With each and every one of their products made in Italy, we simply can’t get enough of their selection each season.
(Agent: Eva Aimone. Booth: 5760)
Maison Dressage, a brand that is equestrian-inspired, is the key to its success! Accessories brand with a chic, sexy twist. It specializes in leather bodywear made from tanned Tuscan leather.
(Agent: Matteo Dazzo. Booth: 5742)
They say, “if it ain’t broke, don’t fix it.” Well, when it comes to MM33, it isn’t broken and it definitely doesn’t need fixing. This unique label features a handbag that is distinctive in style and available in a variety of colors and patterns. (Agent: Brunella Magrini. Booth: 5752)
The Napoli-based handbag label Ledeff has many faces. Its signature lion head logo is emblazoned on every bag in a burnished golden metal. This has resulted in some of today’s most beautiful and classically structured bags.
(Agent: Luigia De Felice. Booth: 5734)
The inspiration and construction of Bruno Carlo’s accessories offering has always come from family tradition. Its elegant selection of knitwear and gloves is sure to appeal to international customers. Leather, cashmere, wool—mamma mia!
(Agent: Federica Carolo. Booth: 5849)
Whyci is your go-to label when it comes to all things knitwear. You can count on luxurious wool, silk, or cashmere blends that are decorated with seasonal prints, embroideries, and more. Ciao!
(Agent: Elena Ghisolfi. Booth: 5755)
For over 50 years, She’s So has been dedicated to producing undeniably beautiful, feminine knitwear. Between the elegant styles and time-honored quality, it’s no wonder that customers are still flocking to its racks.
(Agent: Federica Piatto. Booth: 5859)
Rocco Ragni, a label that produces some of the finest artisanal knitwear on the market, is hidden in the foothills Mount Tezio. Each design pulls inspiration from its founder’s interest in traditional spinning techniques and the world-renowned beauty of Umbrian terrain.
(Agent: Stefano Moreschi. Booth: 5834)
Kimonorain brings together the technical characteristics of the Japanese kimono—executed in comfortable, water-proof material. Simple, glamorous, and ready to go on your next adventure.
(Agent: Elisa Soldini. Booth: 5729)
Tricot Chic has been creating irresistible staples since 1972 and pioneering the field of essential knitwear. With bold patterns and unique silhouettes, its seasonal offerings are consistently swoon–worthy.
(Agent: Flavio Nava. Booth: 5822)
Of Handmade is a beloved knitwear brand. Its approach is both fashionable and sustainable, combining traditional design and contemporary practice with every piece.
(Agent: Simona. Booth: 5727)
Fedeli was founded in 1934 and has clearly found its niche: quality and tradition mixed with passion and creativity. Made exclusively in Italy for over 85 years, Fedeli’s luxurious cashmeres and sumptuous wool blends are a go-to for every cold snap.
(Agent: Alba de Marinis. Booth: 5853)
It’s no exaggeration to say that Lorena Benatti has perfected the art of feminine knitwear. This Italian brand will satisfy all your knitting needs with its two-toned palettes, asymmetrical cuts and other unique features.
(Agent: Francesca Corradini. Booth: 5842)
Ta.Sk. is committed to modern design and minimalist opulence. Ta.Sk. impresses with its chic womenswear in every season. They have a wide selection of modern sweaters, loungewear and outerwear that will be in fashion.
(Agent: Giovanni Vasta. Booth: 5835)
Tesei has been around for over 50 years and is committed to timeless design and quality craftsmanship. While constantly adapting to new knitwear styles and maintaining their brand DNA, Tesei is a constant innovator.
(Agent: Alberto Antonelli. Booth: 5735)
Landi’s outerwear offerings includeWaterproof pea coats, down jackets and fur overcoats all have a time-honored finish. Landi also prioritizes sustainability by using only regenerated fibers of fabric that are in keeping with Tuscan textile practices. (Agent: Simone Landi. Booth: 5863)
Located in the heart of Italy’s Venetian leather mecca, Suprema is steeped in and surrounded by excellence. Suprema’s camel coats are made from double-faced cashmere, sheepskin parkas, and mink and sable finishes. This is the epitome of Italian craftsmanship.
(Agent: Luigi Zavan. Booth: 5749)
Stitched by hand and designed for confident, distinguished women, Artico’s winter-oriented selection offers luxurious yet practical outerwear ready for the slopes and the après-ski parties that follow.
(Agent: Roncarati Umberto. Booth: 5867)
Made by highly skilled designers and craftsmen, Gimo’s selection of jackets and outerwear is revered for both quality and style. This storied label has been in business since 1968 and offers a wide range of styles, from classic silhouettes to trendy tones.
(Agent: Liana Tieppo. Booth: 5767)
Thierry Rabotin is a label that aims at striking the right balance of form, fit and function while still maintaining a stylish look. We are proud to say so!
(Agent: Emanuela Balbini. Booth: 5769)
With its roots in the 1970s, Jo Ghost has since expanded into the world of women’s shoes while maintaining the joyfully eccentric taste and exceptional quality its known for.
(Agent: Finnochi Paola. Booth: 5670)
Donna Carolina has everything you need for your shoe collection. Each pair perfectly balances the latest trends with timeless Italian craftsmanship, from patent leather boots to wool-lined platform shoes.
(Agent: Valentina vanin. Booth: 5668)
Lemargo, an Italian, family-run shoemaker, is the best. Each pair of Lemargo shoes is made with the finest leathers and showcases creativity, craftsmanship, and precision.
(Agent: Rudy Cesaretti. Booth: 5666)
Asiana is a standout in a world where fashion sneakers are ubiquitous. This Bologna-based label, with its brocade-style prints, and silk scarf-esque laces has created its own niche in today’s market.
(Agent: Giovanni Guerzoni. Booth: 5770)
Want a footwear brand that’s fun, unique, and has a handbag to match each and every one of their color-ways? Francesca Bellavita is your best choice. This high-fashion label is bold and stylish with standout designs that will be perfect for your next night out.
(Agent: Francesca Bellavita. Booth: 5667)
Moa Concept is a brand that specializes in high-octane, stylish sneakers for men and women. The Moa Concept’s trademark lightning bolt logo and use of metallic and bright colors will make you rethink your desire for white sneakers.
(Agent: Elisa Zanetti. Booth: 5766)
Maimai is a luxury sneaker brand that loves the wonderful and whimsical. The sneakers are unique and offer a new take on the high-end sneaker.
(Agent: Salvatore Gnoni. Booth: 5768)
Donatello, a footwear brand, is committed to the innovative thinking of the great Italian artist of that name. He bridged the gap between the old world and the new worlds of Italian craftsmanship and culture. It would appear that they are following in the footsteps of Donatello’s forward-looking designs and high-quality leathers.
(Agent Joseph Molinaro. Booth: 5771)
Cristina Millotti is all classics with a modern flair. Made with the finest Italian leather, this footwear label’s sandals, heels, loafers (and more!) Modernize traditional Italian craftsmanship with modern materials.
(Agent Maria Cristina Millotti. Booth: 5669)
The cowboy boots will always be a classic. Henry Aden, a Milan-based label has made it their mission of elevating this timeless footwear choice. Henry Ayden, a Milan-based label, has given the cowboy boot an Italian makeover. They offer a wide range of colors and iterations each season.
(Agent Martina Frappi. Booth: 5671)