‘I have always linked my fashion choices to my sexuality’ Liam Sharma on his style coming of age

'I have always linked my fashion choices to my sexuality' Liam Sharma on his style coming of age

Not many 26-year-olds have a trend label named after them, however when your loved ones is likely one of the stalwarts of New Zealand trend like Liam Sharma’s, it comes with the territory.

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Keep you deliciously warm in the icy days of winter, in great style!

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His mother and father Christine and Vere personal the native manufacturers Ruby and Liam, and have had different companies within the “rag trade” over time. His sisters, Emily and Anna-Lise, now head up these respective manufacturers, whereas his brother Jared co-owns the New York-based label Stay The Course of.

“Without trying to sound like a w…er, I was born into the fashion industry, and being the youngest of five siblings I was lucky enough to absorb everything growing up,” Sharma explains.

With his entire family ensconced in the fashion field, it would seem like a natural progression for Sharma to follow suit – but feeling he had more of an affinity with the beauty realm, Sharma has gone down a different route. Now living in Sydney, Sharma is head of PR and partnerships at Emma Lewisham as well as contributing editor at Sauce magazine.

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Regardless of his divergent career, Sharma remains a well-loved fixture on the fashion scene both here and across the ditch.

Personally, I have always linked my fashion choices to my sexuality. As I’ve explored my sexuality, I’ve found myself changing my style. I am really comfortable and confident in my life right now.

I wear clothes that fit well, that are loose but tight in all the right places. I have cute shirts for cute dates and white singlets that show off my body when I want to dance. I put together outfits for my feelings and where I am going.

I don’t wear many bright colours because it’s not me – I like understated cuts and colours, which feel warm to me.

How I dress changes every time I move countries. When I lived in Aotearoa, I was less concerned with how I presented myself, and upon reflection, I think it was because I had such little confidence in myself.

I wasn’t interested in dating and didn’t go out much, so I just wore loungewear that didn’t need unbuttoning after I scoffed down food.

When I lived in New York I liked to party, so I wore tight, skimpy clothes. I wanted people to feel my sexuality so intensely they could almost taste it without me having to say a single word.

I moved to Sydney more than a year ago, and my whole vibe of how I dress has changed; I wake up and think for a good few seconds about how I want to style myself. How do I want to be perceived when I meet new people? I like styling myself now.

Right now, my ethos for clothing is relaxed but not scruffy.

I’m in a fun phase of my life, at least I’d like to think so. I’m single, and I love meeting boys when I’m going out dancing.

Sydney is usually warmer than Auckland, so I like wearing my white Maggie Marilyn rib singlet, baggy blue denim skater Levi’s with a black Ralph Lauren belt and Venroy cotton rib drop shoulder sweater hanging off my shoulders, Vans and my silver chain necklace. Oh, and socks.

My dad taught me the fundamentals of putting together an outfit, and he didn’t do this in an overt manner. It happened naturally. Growing up, I’d say hi to him in the morning while he was shaving and talk to him before I went to school while he was getting ready for work. I just observed him. I feel like he has the most shirts out of anyone I know in the world.

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My mum taught me how to glamourise myself and bring my personality into an outfit with jewellery. She taught me how to feel fabulous. My sisters always encouraged me to wear whatever the hell I wanted and be unequivocally myself.

I have about 10 Uniqlo oversized crewnecks in white currently on rotation. A bit excessive, but I really dislike any stains on T-shirts. Not my vibe. I want them super white and super crisp.

“I put together outfits for my feelings and where I am going.”


“I put together outfits for my feelings and where I am going.”

I don’t have anything that’s that old in my wardrobe. Because I’ve moved countries a few times over the last five years, I have rarely kept things that are super worn and need to be retired.

But I also rarely chuck away clothes. I’ve donated many clothes and given so many clothes away to friends.

I do own this one fleece jumper from Wynn Hamlyn from his first menswear collection that will last me for many years to come.

Liam’s wishlist

Zambesi traditional rib sweater, $950

Because it’s getting cold, and I know I’d look sexy in this.

Dime classic denim pants, $213

You can never own enough denim jeans, I love indigo, and one day I will learn how to skate poorly.

Butter Goods Wharfie beanie, $50

Because I like boys who wear beanies, and I’m ready to invest in my future.

Porter James Sports boxed flannel, $165

I lost my last flannel, and it’s going to be cowboy girl summer in 2022.

The Magnificence Fridge, $242

I’ve wished considered one of these for my vainness for fairly a while, however I’ve by no means obtained round to purchasing one. Though I’m not bought that it’s worthwhile to refrigerate your skincare, it’s so further that I have to personal one and publish a cute snap of it on Instagram to indicate off to my friends.

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