H&M launches their latest Back to School fashion for kids

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H&M launches their latest Back to School fashion for kids

As the bells are ringing for new beginnings, H&M’s latest back-to-school collection is about taking on the new term in style. The collection includes everything you need to get the kids ready for school: denim, tees and hoodies, functional outerwear like shoes, boots, backpacks, and accessories. The collection includes everyday staples as well as the most recent fashion with thoughtful design details. 

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“At H&M, we take pride in understanding what kids and their parents really need when it comes to dressing for school. This is an exciting, special and hectic time so we try to take some of the guesswork out  by creating everyday staples, functional items and fashion-forward pieces that can be easily mixed and matched,” 

Sofia Löfstedt, Head of Kidswear Design at H&M

 

The collection includes collegiate red, dark blue, strong blue, and shades of pink and purple. Colour-blocking gives the collection a retro-modern edge. Details such as ribbed sleeves and rugby collars offer a sporty appearance, while adjustable waists on all denims and side pockets on backpacks with water bottles provide functionality. There are many sustainable options for parents, including jackets made with recycled polyester and denim made from textile waste such as textiles left over from production or from recycled garments.  

H&M’s back-to-school kidswear will be available from mid-July in stores and online at hm.com.

Please source for more information about the campaign, including images and products. H&M Magazine

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