Harry Styles Rules Twitter, Tag Heuer Goes Crypto, Allyson Felix’ Time – WWD

Harry Styles Rules Twitter, Tag Heuer Goes Crypto, Allyson Felix’ Time – WWD

HARRY’S RULES Elon Musk might be grabbing the headlines about Twitter, but Harry Styles rules the platform – he’s the most popular “Harry”Twitter: Harry Potter, Prince Harry and others follow.

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A new report claims that the number of people who use the internet to search for information has increased by 12%. “The Styles Report,”Twitter: The singer is not just the most-talked-about but also the most-liked. “Harry,”However, he has one among the most popular impressions on the site, with people discussing his music, fashion, and other topics.

The report comes ahead of the release of Styles’ anticipated third studio album, “Harry’s House,”This is expected to drop on Friday.

According to social networking site, Styles has been the subject of more than 10,000,000 tweets since March when he announced his new album. Each of his fans has averaged more than 10 million tweets about Styles. “Harry’s House” twice.

The Grammy-winning singer dropped the lead single “April 1” “As It Was”A music video was also included on YouTube. The song received millions of tweets upon its release, taking the number-one spot for Styles’ songs with the most tweets during release week, with his songs “Sign of the Times” “Fine Line,”In second and third, respectively.

Additionally, Styles’ influence extends beyond music and into fashion and movies, where he’s become an icon in his own right. Two movies are in the works for Styles, who is also a singer-actor. “Don’t Worry Darling” “My Policeman.” He made his acting debut in Christopher Nolan’s “Dunkirk.”

Styles, who has a following of nearly 45 million on Instagram, made history when he became the first solo male cover star on American Vogue for the magazine’s December 2020 issue, wearing a dress by Gucci, which remains his most-discussed fashion moment on Twitter.

Another popular style moment was when he wore another creation by the Italian luxury fashion house for the 2021 Grammy Awards, donning a black leather suit and green feather boa, an accessory now signature to the singer’s style.

According to Twitter tweets about wearing boas topped during the 2021 Grammys. They increased at least fivefold compared to the previous week.

“It’s been incredible to see how the conversation around Harry Styles has evolved and the excitement around ‘Harry’s House,’ as well as to have the opportunity to celebrate his fans on Twitter and put a spotlight on what they’re saying,” Kevin O’Donnell, head of music partnerships at Twitter, said in a statement.

The company is also celebrating Styles’ fans off-platform by creating street murals in New York City and Los Angeles, shedding a light on some of his fans’ tweets.

“Harry’s House”The album will include 13 tracks and is due to be released Friday. — CONCHITA WIDJOJO

CASH, CREDIT, OR CRYPTO Tag Heuer’s U.S.-based clients can now purchase their timepieces online using cryptocurrencies, the Swiss watchmaker said Thursday.

At checkout, they’ll be able to pay with one of 12 cryptocurrencies, including Bitcoin, Dogecoin and Ethereum, through a solution provided by BitPay, which connects to most crypto wallets and exchanges currently used.

Tag Heuer Calibre E4
Tag Heuer

“We knew Tag Heuer would adopt what promises to be a globally integrated technology in the near future, despite the fluctuations, one that will deeply transform our industry and beyond,” said chief executive officer Frédéric Arnault in a statement.

The executive teased the option at a keynote at this year’s edition of Watches & Wonders, saying Web 3 and, in particular, NFT-related projects were in the works as he believed the brand has a voice in “new technology and new asset class.”

Tag Heuer joins a host of luxury and edgy brands that have taken advantage of the crypto craze. Gucci has launched a pilot program in select U.S. shops, while Philipp Plein, a German designer, opened a pop up store in London that displays prices in alternative digital currencies. Off-White stated earlier this year that digital currencies would be accepted in its Paris, Milan, London stores.

Given the recent crypto crash that saw a number of major digital currencies lose a quarter or more of their value in a month, don’t snooze at checkout.

Prices are fixed in dollars regardless of payment method. BitPay’s exchange rate will not be guaranteed for more than 15 minutes, according to a separate statement. The fluctuation risk is “inherent to the cryptocurrency market at this time,”It was added. — LILY TEMPLETON

FAST TIMESAllyson Felix has been selected to be Omega’s ambassador.

Thursday’s appointment of the five-time track & field Olympian as ambassador for Swiss luxury watch brand Swiss Luxury Watch Company was made.

Felix joins an expanding family of Omega ambassadors that includes other Olympians like Michael Phelps and Caeleb Dressel, Noah Lyles and Shaun White, as well as other Olympians like Shaun White, Dalilah Muhammad and Shaun White, among others. Since 1932, Omega has been the official Olympic Games timekeeper.

“Omega has been there as a timekeeper throughout my athletics career. It’s been an honor to rely on their precision for some of my fastest ever moments and I’m thrilled to wear their watches as a symbol of the brand’s quality,”Felix said.

Allyson Felix named Omega ambassador

Allyson Felix for Omega.
Courtesy Omega

Felix first appeared in the 2004 Olympics in Athens, where she won the silver medal in the women’s 200-meter race. She continued to win medals at every Olympic Games, accumulating a total 11 Olympic medals, seven gold. Felix is the most decorated female track and field athlete in history.

“Allyson represents the exact dedication and talent it takes to reach the top,”Raynald Eschlimann, president & chief executive officer at Omega, said. “She’s an inspiration to any young athlete, and I’m so glad we will now be working so closely together.”

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Felix announced on Instagram in April that she will be retiring after the 2022 Season ends.

Earlier this week, Omega revealed that actress-director Zoë Kravitz has also joined the brand as an ambassador. — C.W.

JOIN FORCES The latest in what seems to be an endless stream of collaborations is one between two Italian stalwart brands — Slam Jam and Fila.

The soon-to-be-released Slam Jam x Fila Redefined assortment is meant to reenvision some of the more signature pieces from Fila’s archives. The result is functional and suitable for different sports. In advance of Saturday’s launch of the capsule collection, Slam Jam hosted a party in Milan with the musician, producer, DJ and songwriter Evian Christ. According to a spokesperson for the company, he will not appear in any campaigns.

A look from the new Slam Jam and Fila capsule collection.

Looks at the new Slam Jam capsule collection.

The line includes seven pieces and features co-branded patches. It includes a frost gray windbreaker ultra-lightweight track coat, pinstripe running tops, training shorts, and a running cap. Track pants, polo shirts and a padded nylon bag for the gym are all available. The retail price ranges from 100 euros for a gym bag to 280 Euros for a windbreaker.

The assortment is part of Slam Jam’s ongoing (Un)corporate Uniforms project. Slam Jam x Fila Redefined is being sold through Slam Jam’s site, as well as its doors and select retailers.

Slam Jam was created in Ferrara in 1989 by Luca Benini. In 1989, it was a streetwear brand that was not mainstream. The company was established outside of the European fashion industry. It blended music, art, and clubbing to establish its sense of all are welcome. One of its claims to fame was being Italy’s first importer of Stussy.

The company started out as a small Ferrera warehouse. It has since grown to be an international company that celebrates urban subcultures. Slam Jam distributes various apparel and footwear labels. It also collaborates with brands that offer such services as branding and design direction, wholesale retail, and engagement with its far-flung communities. — ROSEMARY FEITELBERG

BUSTA’S BIG BIRTHDAY:How will Busta Rhymes celebrate his 50th Birthday this weekend?

“I’m going to do a little bit of partying. I’m going to do a little bit of relaxing, and I’m going to do a little bit of work,”Busta, Wednesday night in New York “I love to work, because my job is not really work to me. It’s my passion, my love, my fulfillment — so going and making my music is part of me appreciating my gift and what I’ve been blessed with.”

The rapper was kicking things off at AP House in the Meatpacking District, where Audemars Piguet hosted friends of the brand to mark the official debut of Audemars Piguet’s swanky social lounge, as well as the 50th anniversary of the AP Royal Oak.

“I am just a fan of phenomenal craftsmanship and elegance,” said the rapper, adding that the watches represent attributes — quality and beauty among them — that he works to embody; he’s been collecting AP timepieces since he was 28.

“It’s one thing to get gifts from people, but it’s always an amazing feeling to bask in the gifts that you’ve been blessed with,”Busta. “The studio does that for me, my family does that for me, and being able to gift my family love, friendship and commitment to each other. Sometimes we exemplify that not just through emotion, but through the act.”

Sometimes that act is the gift of an AP watch, or dinner — “things that will make people smile,”He concluded. “And sometimes it’s just a mere celebration of life, and being able to be with each other and enjoying that time together in whatever way you choose to express that. As long as it’s something that can add to the happiness and peace of mind of the individuals that we’re celebrating — that’s the most important thing at the end of the day.”

Busta was also present to pay tribute to the Notorious B.I.G., another New York rap icon. The two New York rappers were born one day apart, and on Friday Busta is slated to perform alongside his music industry peers during the late rapper’s 50th birthday celebration. The city is planning to light up the Empire State Building in Biggie’s honor, and the MTA is rolling out special subway cards near his childhood neighborhood in Brooklyn on May 21.

Ghetto Gastro is a long-time friend and fan of Audemars Piguet. Heron Preston DJed while guests like Sebastian Stan, Nina Chanel Abney, Hannah Bronfman and others gathered nearby on a private patio.

“This is Audemars Piguet’s friends and family,”Ginny Wright, chief executive of the Americas for this brand, said the following: “Music, fashion and gastronomy are all present here. That’s what AP House is about; it’s not a boutique, it’s about a place for people to come and connect about the culture, not just about watches.” — KRISTEN TAUER

CELEBRATING CONVERSATION Elle honored young Hollywood Wednesday night in Los Angeles, celebrating Hulu’s “Conversations With Friends”Cast members Joe Alwyn and Jemima Kirke, Sasha Lane, Alison Oliver, and Simone Ashley, the newest member of the cast, were also present. “Bridgerton.”

The event was held in Ardor, the restaurant of The West Hollywood Edition hotel on Sunset Boulevard. Bec Adams spun behind a DJ booth as champagne flowed in the lush, plant-filled restaurant. The cocktail party attracted rising actors and musicians such as Demi singleton. “King Richard;”Sophie Thatcher “Yellowjackets”; singer-songwriter Phoebe Bridgers; dancer and actress Maddie Ziegler, and Taylor John Smith, next seen in Sony Pictures’ anticipated film “Where the Crawdads Sing”Daisy Edgar-Jones, the breakout actress (of), “Normal People”).


Joe Alwyn, Alison Oliver, Sasha Lane and Jemima Kirke

Joe Alwyn, Alison Oliver and Sasha Lane.
Michael Buckner/WWD

Sponsored by Polo Ralph Lauren (and Hulu), the American fashion brand dressed the honorees, as well as Singleton, Thatcher, Ziegler and Smith, along with actresses Auli’i Cravalho, Ava Michelle, Xochitl Gomez, Thuso Mbedu and Pauline Chalamet (sister of Timothée Chalamet), who made her film debut in Judd Apatow’s comedy “The King of Staten Island.” — RYMA CHIKHOUNE

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