LOS ANGELES–(BUSINESS WIRE)–This summer, Forever 21 is partnering with Art Bridges the Gap and Boys & Girls Clubs of America to create and paint a new series of murals designed to recognize that there’s a little LA in everyone. The collaboration began with a Sunset & Highland mural in Hollywood last week. It will continue to South LA in September, with Boys & Girls Clubs in Korea Town, Venice, and Korea Town.
“What makes these murals so special is that they are being designed and painted by kids and teens from local Boys & Girls Clubs. This is part of our commitment to giving our city’s youth a voice through immersive art projects,”Georgia van Cuylenburg is the Executive Director of Art Bridges the Gap. “We are so grateful to Forever 21 for not only sponsoring but putting their hearts and hands into empowering youth and supporting us in creating more youth-driven art in our city.”
This project will bring together groups from LA to express themselves creatively in the coming months. The youth will be able to decide the themes, content, or vibe of their murals. These conversations will help local LA artists transform their ideas and visions to create a finalized design which will then go on display at key intersections throughout the city.
“Boys & Girls Clubs of America believes that every young person deserves access to a robust arts education,”Jim Clark, president & chief executive officer, Boys & Girls Clubs of America. “Forever 21 recognizes the arts as an essential pathway for young people to discover their passions and express themselves within the local community, and we are grateful for this partnership as we continue our mission to help kids and teens reach their full potentials.”
Each mural will feature a QR code which will unlock a unique Forever LA page with information about the art, the activation partners, highlights from the painting events, and more details about Forever 21’s forward looking plans.
“Many thanks to Art Bridges the Gap, the LA-based artists, and our ongoing partners at Boys & Girls Club of America as they bring such amazing art and vibrancy to LA,” said Winnie Park, CEO, Forever 21. “We are so excited to be a part of the art scene in our hometown and highlight that there’s a little LA in all of us.”
This month has seen the teams and artists begin preparing and painting murals in Los Angeles. Here are the current locations and artists (permits pending).
- Hollywood – On August 4, teams gathered at Sunset & Highland with LA-based artist Georgia van Cuylenburg, to paint a mural on Sunset Blvd facing wall, at the site of the future CMNTY Culture Campus.
- Korea Town – At the start of August/September, Annie Hong aka “HOOTNANNIE”(she/they), will lead a team to Yong Oak Kim Academy on June 6.ThVermont and Vermont to bring the second wall to life.
- Venice – Over in Venice, the wife and husband team of AQMNI(UH-kwemin-EYE), will help the youth bring their artistic voice to life at a location yet to be determined.
- South LA/Fairfax – South Park Recreation Center with Amani Holbert, and Ethel Zarinana (“half of”) AQMNI)
To execute this artistic campaign, Forever 21 partnered with The Salon, Campbell Ewald’s cultural consultancy, which oversaw the project from conception and cultural partnerships to creative direction.
Art Bridges The Gap
Arts Bridging the Gap, a 501(c),3 Social Justice Organization, is dedicated to empowering youth from under-resourced communities through immersive arts programs. They aim to help youth become their best and most fulfilled selves as individuals and members of diverse, thriving communities. They offer five programs that use the arts to help young people in low-resource areas realize their full potential.
About Boys & Girls Clubs of America
Boys & Girls Clubs of America have been in existence for 160 years.bgca.orgThe club has been a safe space for teens and children to learn and grow. Clubs provide caring mentors, friendship, and high-impact youth programs on a daily base during non-school hours. Boys & Girls Club programming promotes academic excellence, good character, leadership, and healthy living. Through Club membership and community outreach, more than 4,900 Clubs serve more than 4.3 million youth. Clubs can be found in cities, towns, public housing, and on Native lands across the country. They also serve military families at BGCA-affiliated Youth Centres on U.S military installations around the world. Atlanta is the home of the National Headquarters. Find out more about Boys & Girls Clubs of America. FacebookAnd Twitter.
About Forever 21
Forever 21 is a global leader in fashion and inspires confidence through unique style and innovative trends. With a renewed focus in customer experience, the brand offers high-quality fashion basics and stylish designs with compelling value and a dynamic shop environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is available in more than 572 locations around the world and online. For more information, visit Forever21.com.