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Denver metro area is home to many small businesses. There are many local clothing stores that are run by women. Both are female-owned. White Oak & Rooted Boutique Blue Haus Collective Offer your neighbors more than just stunning style choices.
These businesses have demonstrated the importance of creating spaces for women in communities through their dedication to working with customers.
White Oak & Rooted Boutique
White Oak & Rooted Boutique stocks everything a woman could need, from baby clothes to blouses to prom dresses. The boutique is located in Downtown Littleton on Main Street. It is owned and operated close friends. Sara Bearss and Tayler Krietemeier.
Bearss Krietemeier met while working together at a bridal boutique. After developing a friendship, they decided to open their own boutique over a glass wine. Within a week they had found a spot and purchased their inventory.
“It was all very fast. We just thought, ‘if we don’t do this now, we’re never going to do it,’” Krietemeier said.
Rooted Boutique opened in 2016, and it remained there for six months before moving out of its current location. Two years later, the two opened White Oak Boutique in 2018.
Two years ago, Krietemeier and Bearss managed the two locations. In 2020, White Oak & Rooted Boutique was created by combining the casual attire of Rooted and White Oak’s formal wear into White Oak & Rooted Boutique.
“We noticed at Rooted that we were slowly but surely adding more cocktail attire naturally, so it was a really easy transition to blend the two stores,” Bearss said.
Bearss explained to us that their move to combine in one location occurred only two weeks prior to the COVID-19 epidemic, which was a significant challenge.
“It was really hard at first. Our business is really based on that personal interaction. We love our customers and they come back because we form that relationship with them. You don’t get that same experience online,” Bearss said.
White Oak & Rooted places customer satisfaction first. The boutique’s decor, characterized by classic femininity and pops of glitz, creates a welcoming atmosphere.
“We want people to feel really welcome when they come in. I think we’ve all walked into a store and had a feeling that we shouldn’t be in there. That’s the exact opposite of what we wanted. We want you to feel like we’re your friends and here to help you find something that you love,” said Krietemeier.
Customers can also receive styling assistance from Krietemeier, Bearss, and Bearss. Krietemeier and Bearss have a passion for helping women feel confident in their clothes during their time in bridal.
Women empowerment is more than just customer service for the two business owners. They are particularly concerned about the representation of women in small business. Krietemeier stated that downtown Littleton is home of many female-owned businesses. These businesses work together rather than competing in the community.
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Krietemeier’s sense of community is an important pillar in all business areas, particularly when it comes choosing designers to sell at the boutique. While quality and affordability are important, it is often just as important to have a good relationship with the brand reps.
“They’ve become family. We have a really great group of designers that we sell in our store,” Bearss said.
The boutique adapts to each season and offers a wide variety of pastels and summery patterns. Customers can still find unique, well-made pieces all year.
“We don’t carry things you can find in a department store. Each item we bring in we typically only get four to six pieces, and we like to keep that exclusivity. We want it to feel like you found a little treasure” Krietemeier said.
The baby clothes are a recent addition — a result of Krietemeier and Bearss becoming mothers themselves. Bearss is proud that she didn’t have to choose between motherhood, business ownership, and being a mother. She credits both their stylists as well as their customer base for being vital components of their support.
“We’re super grateful for all of our customers. They’re so loyal. It’s really exciting being part of our customers’ lives every step of the way,” Bearss said.
Both Krietemeier & Bearss have found that the most memorable experience in their six years of being business owners is building relationships with customers. “They truly feel like friends and family,” Krietemeier said.
White Oak & Rooted Boutique, 2565 Main Street is in Littleton. Visit their website for more information and to shop their clothing online. here.
All photos courtesy White Oak & Rooted Boutique.
Blue Haus Collective
Sisters owned and operated Mia Wead Savannah WeadBlue Haus Collective opened their doors in Denver in May. Blue Haus Collective offers unique shopping experiences for South Broadway pedestrians with its collection of mannequins as well as plants.
Savannah invented the collective. “a pop-up market with a storefront,”There are 30 vendors on the collective, each offering a different range of vintage clothing. Mia explained that the collective was created to support other small businesses in the vintage reseller community.
“It’s a tiny little community once you get into it and everyone is so kind and generous. It’s very uplifting. I’m proud we have this group of vendors,”Mia said.
Echoing her sister’s sentiment, Savannah noted one of her favorite experiences of opening the collective is watching the vendors’ creative visions come to life on their clothing racks.
Customers have a wide range of clothing options to choose from, thanks to the large selection of vendors. The majority of the items for sale were sourced from the final step before ending in a landfill.
“We want to be known for sustainable fashion. We’re not charging crazy prices either, we’re just here to resell clothes,”Savannah stated that the majority positive feedback about the store’s affordability is received.
As children, the sisters loved to spend their summers in the antique shop their mother owned. The sisters decided to open a vintage clothing and keepsake store.
“I have always been obsessed with vintage clothes. Our nana would take us back to school shopping, and we always went to Goodwill’s and Salvation Armies, so we have been second-hand shopping our whole lives,”Mia said.
Savannah explained that Mia inspired her to join the vintage community, which she has been a part of since 2019.
“She fully inspired me with all of this. She’s always been extremely fashionable” Savannah said.
Blue Haus was found by Savannah. After agreeing on the venture together they got to work decorating and painting the interior using the Pinterest board as inspiration.
Blue Haus Collective is any vintage lover’s dream, replete with collections of cowboy boots, T-shirts, vinyl, kitchenware and jewelry. The customer demographic is wide-ranging, with people of all ages experiencing the unavoidable sense of nostalgia in the store’s atmosphere.
“I personally love when someone finds something on the racks that reminds them of when they were a kid,” Savannah said.
Blue Haus Collective is a place where sustainability and sentimentality meet. It’s difficult to walk past the eclectic collection of knick-knacks and the timeless patterns that populate the clothing racks without being reminded of decades past.
“It’s definitely comforting when you come in here and you see something that you recognize. There’s that sense of nostalgia that can’t really be replicated. It unlocks memories”Mia agreed. Savannah said that many of their customers find pieces similar to the ones their grandmothers had when she was young.
Having a lasting impact on their customers’ lives is the most fulfilling experience for Mia and Savannah, with the pieces they sell continuing on to be an integral part of their new owner’s life story.
“I love seeing pieces I’ve fallen in love with go to their new home. There was this one dress I had been swooning over and someone bought it for their wedding. Those wedding pictures are going to exist forever and the dress is something they got here,”Mia said.
Blue Haus Collective is located on 64 North Broadway in Denver. Visit their website for more information. Instagram page.