Who says you have a ton of people to see your favorite artist perform? The concert has seen a major transformation thanks to technology. Case in point: Camila Cabello’s latest endeavor, an immersive live experience on TikTok. Today’s Familia: Welcome to the Family event promises to take her fans on a tour of Cabello’s current realities—virtual and otherwise. At once a preview of her forthcoming album, Familia, and an overview of the star’s confident new style, the concert is her most ambitious project to date.
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It is amazing to see the technology behind the event. Created using extended reality XR tech, it allowed Cabello’s performance to be layered with digital environments to create a surreal feeling. “The way we did it with XR, the concert is part music video and part live show,” Cabello explains. “That meant we could be as creative and inventive as we wanted to be.” The step into an unexplored new world immediately made Cabello think of Lewis Caroll’s classic children’s books, but she didn’t want to draw inspiration solely from literature. “[The visuals] are a little bit like Alice in Wonderland, but it’s also just a snapshot of a vision inside my head telling the stories of the songs,”She said.
To tell those stories, the team created multiple rooms, each one dedicated to a specific hit. Mariel Haenn and Rob Zangardi, stylists, matched each space’s interior design to a runway piece. “Each look was chosen according to the room,”Cabello. “For example, “La Buena Vida” was very Spanish and mariachi inspired, so we chose a hot pink, tulle Carolina Herrera Bolero to create a modern take on Mexican style.” Likewise, the set dedicated to “Psycho Freak”A neon catsuit transforms the star into a Mugler bombshell. The party segment kicks off with her wearing Saint Laurent’s burgundy latex cocktail attire.
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Cabello wanted her pieces to reflect her principles, even though the looks she chose offer a quick overview of the latest trends. “I love being able to express myself not only in my music but also in my style, and sustainability is incredibly important to me,”She said. Sourcing pieces from Dutch designer Roland van der Kemp’s RVDK Couture collection, an ethically crafted range made from archival fabrics and textile factory waste, she added an environmentally conscious element to her concert wardrobe. “The RVDK couture makes sustainability look glamorous and sexy,”Cabello. “[Still] my favorite piece was the upcycled Project Trashure Couture dress made from a mix of textile trash and felt with ‘digital does street art’ spray-painted on it.”
The concert will air live on TikTok tonight at 4 p.m. Pacific Standard Time (PST) and then rebroadcast three times during the week. It is sure to be a popular viewing experience for the platform’s 1,000,000 active users. Cabello is excited to share her excitement with her fans and help her launch a new era of music and fashion. “Every part of this process was a way to express my creativity,”She said. “I’m now in a place where I am excited to try new things while also figuring out how to be comfortable and put together in my everyday style. [In the concert] we cover every mood, and you’re going to feel that when you tune in on Thursday!”
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