Black-Owned Toy Company Launches Naturalistas ‘Crown And Coils’ Fashion Styling Head Set On Amazon

Naturalistas Peety Deluxe "Crown and Coils" styling head

Purpose Toys launchedA new product is available with its Naturalistas A line of dolls honoring World Afro Day on September 15. The Black-owned toys company developed a new styling head, called the Naturalistas Peety Deluxe “Crown and Coils”Style head

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The CEO of Purpose Toys DeeDee Wright – WardThe Naturalistas doll collection was created by, who stated in a press release that the company aims at representing natural hair.

“From the standpoint of authentically representing distinctively Black characteristics, many doll products marketed to Black children don’t often reflect their beautiful coils, curls or natural hair color, which can inadvertently send the message that hair that looks like theirs isn’t equally valued. We want to change this.”

Naturalistas CEO, also mentioned that the new styling head was made for children with type-4 hair and that the kit contains 20 accessories and an educational tool that teaches hair management.

“With the ‘Crown and Coils’ set featuring 20 culturally-curated hair accessories, namely our signature Crown Afro Pick and Crown Braid Barrels, our Styling-Heads are a loving nod to the experience of growing up as children who spend a great deal of their lives in variations of culture-based hairstyles,”She wrote. “With Afro-textured hair being a distinct identifier, our hair and styles are more than simple trends, but a unique representation of our incomparable culture.”

Wright-Ward also noted that Amazon is her partner for the new project. “Crown and Coils”Style head “With the support of Amazon and the exclusive release of ‘Crown and Coils,’ Naturalistas continues to make history as the first all Black, culture-driven fashion doll line to not only center and celebrate children with coily and curly hair, but also to highlight the beautiful nuances of Natural Black Hair.”

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The styling heads are $29.99 and have distinctive Black hair textures and culturally-recognized facial features. The Naturalistas range also offers styling heads for hair type-3C.



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