Doug Wiggins strives to be his true self on a daily basis.
At first glance, it’s through the tattoos that adorn his body.
If one looks closer, Wiggins’ personality is shown in true form through the clothes he wears.
The clothing is often second-hand or recycled and adds to his charisma.
It’s no wonder that Wiggins’ profile in the fashion industry is rising – and he’s doing it all out of his Albuquerque home.
“I’ve done it all through social media,”Wiggins said. “When I first moved to Albuquerque, I met up with a group of people who were a collective. They started letting me do shows with them. I started doing pop-up events and getting my name out there.”
Wiggins’ focus is on recycled fashion, and he will add his flair to the fabric with screen printing.
“The fashion industry is like the No. 3 contributor to all of the world’s wastes,”He said. “Nowadays, fast fashion is crazy. I hate it. I think taking a step back and realizing what you are wearing and how it was made is important. I try to keep my waste lower by reusing items and creating something new.”
He’s done so well that his aesthetic caught the eye of Billie Eilish, who purchased items for her world tour.
“I think that the fact that being able to get big artists like Billie Eilish, for example, to be wearing a used shirt that I made her, it shows other people that it’s cool, not only cool to wear this stuff, but you can do it too,”He said. “I get a lot of haters online saying that they could make those clothes too. I always post, ‘Yes, you can do it too.’ That’s the point. You don’t have to get brand new materials or buy brand new things in order to have a sense of style or be able to express yourself.”
Wiggins is no strangers to art. He is fourth-generation artist. He is the son Kim Douglas Wiggins, Roswell-based artist. He grew to love art around him as a child. His sister Rebekah Wiggins is an actor/producer/director in the film industry.
He took a break from University of New Mexico in 2017 and moved to Colorado to start a farm.
After two years, he started to wear down after working eighty hours a week.
“That made me decide that I wanted to pursue something that I had a passion for,”He said. “I realized that the way I dress and my clothing was the way that I expressed myself. Having to wear a uniform every day made me realized that art and fashion is something I wanted to pursue.”
With enough money in his pocket to pay school again, he transferred from New Mexico State University to Las Cruces.
“UNM didn’t have a fashion program,”He smiles. “I got my degree in fashion.”
In 2019, he started his business, simply known as “Done By Doug”.
Since opening the fashion label, Wiggins was a tireless worker in fashion creation.
Within the last six months, he’s seen a huge spike in his popularity on social media.
“I think the fact that you can make a statement with fashion, it’s art that allows you to express and convey a message to people who necessarily didn’t go outside to be told something,”He said. “They get to experience something that they might not have been able to experience.”
Wiggins is also able spark conversations through fashion.
“I think fashion in general is a way to get people to have an opinion about something, even if the subject matter doesn’t appeal to them,”He said. “My work often lives in the area of speaking out against acts of violence or the social injustices in our society. It’s important to make a social commentary on that and get people talking, regardless if they like my work or not. It’s meant to be a conduit.”
Wiggins is taking his work more public and remaining humble. After all, starting a fashion line was a dream just a few years ago.
“Being able to connect with people is so amazing,”He said. “At first, I was making clothes and selling them in the hopes that people would like them and want to wear them. Now it’s like, people have a connection to them and me. I’ve been able to build a personal connection with those who pay attention to what I do. Within those comments, I get a lot of encouragement. Bigger artists are hitting me up and stuff, but it’s comments from people who have a connection to the clothes that impacts me. This all brings me a sense of joy.”
Wiggins makes it a point to give back to his community through his work.
He is available to help groups host pop-ups and can food drives.
“I find the time to help make these things happen,”He said. “It’s important to keep creating that community and pushing it forward. I want to inspire people. I’m from a small town and pushing to do my own thing. It’s amazing to see the trajectory so far.”