Tennis and fashion have a long history of ties. With courtside fashion taking over the streetwear scene and courtside style becoming more popular, when is the best time to welcome another legendary name to the fashion industry? Today marks the launch for Arthur Ashe’s fashion brand.
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Named after the tennis legend who was the first Black man (and first amateur) to win the US Open. He also won titles at Wimbledon, Australian Open and a doubles title at the French Open. He also became an outspoken advocate for racial justice, as well as for those living with HIV/AIDS. The brand is a partnership between Ashe’s widow, Jeanne Moutoussamy–Ashe, the Arthur Ashe Estate, Jack Carlson (founder, Rowing Blazers), and Karl-Raphael Blanchard.
Drawing inspiration from Ashe himself—including the U.S. Davis Cup team warm-up suit he wore during the 1975 Wimbledon award ceremony—as well as modern takes on his aesthetic, the first collection includes tennis polos, shorts, skirts, sweats, tees, knitwear, and accessories for men and women. The brand will also be partnering with the Arthur Ashe Legacy Fund at UCLA, and the Social Change Fund United on long-term philanthropic initiatives.
“You have Fred Perry, a British tennis lifestyle brand named after Fred Perry. And Lacoste, a French brand dedicated to the legacy of René Lacoste. But there hasn’t been an American equivalent. Who better to represent the United States than Arthur Ashe?”Carlson stated this in a press release for the brand’s launch. “Arthur Ashe has been a hero of mine for a long time. His icy cool demeanor, effortless style, scholarly approach to sport, his will to win and determination to stand up for social justice all resonate with me deeply. The opportunity to work to create this brand has been a dream come true.”
Blanchard added, “I’m so grateful to Jeanne for trusting in us, and to all the organizations involved. This brand is dedicated to one of our Black heroes, who epitomized style and grace on and off court. This is the beginning to something very special.”
The complete line is currently available online arthurashe.com Also available: Rowing Blazers, and will also be available at pop up shops in New York City as well as on the grounds of U.S. Open, close to Arthur Ashe Stadium.
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