Named after the average age when women begin to experience menopause, the company’s clothing maintains the temperature-regulating properties using the Outlast technology once funded by NASA but retains the look and feel of high-end fabrics.
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Fifty One’s Louise Nicholson discovered that high-tech fabrics were used to regulate temperatures. These fabrics were cooling and did not address cold flashes that can often follow hot flashes during menopause.
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“I did some initial research to find out what was on the market, and there was absolutely nothing apart from nightwear,”Nicholson made the statement in a statement.
NASA’s Johnson Space Center, Houston, was investigating ways to increase insulation in spacesuit gloves during the 1980s. The center signed a Small Business Innovation Research Contract with Triangle Research and Development Corporation to investigate the use of phase-change material, which can change from liquid to solid at a constant temperature.
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Triangle was able to demonstrate the effectiveness of a temperature-stabilizing fabric insert for a spacesuit glove. Although the technology did not go into space, Gateway Technologies (now Outlast Technologies) obtained exclusive patent rights from Triangle. Soon after, Outlast began marketing the technology under the name Outlast.
Outlast has been used to make many products, but Nicholson noticed there wasn’t any brand that used this technology for menopause.
The company started with four styles of shirts and sold them to London consumers. Later, it expanded to e-commerce and now sells tops, bottoms, as well as nightwear around the world. It is expanding its Outlast-based products to include accessories such as scarves, facemasks and turbans.
The US is Fifty One’s second largest market, after the UK, as of 2021.
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