Amazon opens second Style fashion store

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Amazon is constant its push into vogue by opening bodily retail areas. 

The corporate on Tuesday opened an Amazon Model retailer in Columbus, Ohio. It’s the e-commerce large’s second Model retailer within the U.S. and the primary within the Midwest, based on info despatched to Retail Dive. 

Amazon Model launched in Los Angeles earlier this yr.  

The shop idea makes use of know-how to streamline and improve the buying expertise. Clients can scan a product’s QR code utilizing the corporate’s buying app so as to add it to a becoming room, or ship merchandise on to the shop’s pickup counter to buy.

As soon as inside a becoming room, clients discover their requested attire ready for them, together with further merchandise chosen by employees. Customers can price objects to get new merchandise in actual time and request further sizes and styles which can be promptly delivered. 

 

Amazon Model carries attire, equipment, tub and physique, skincare, haircare and cosmetics. Manufacturers embrace Calvin Klein, Lacoste, Levi’s, BB Dakota and Dolce Vita, together with quite a few Amazon’s personal non-public labels. 

As Amazon has pushed additional into its vogue idea, it has pulled again on different bodily retail shops. The corporate confirmed this yr that it’s closing all of its 4-star, Books and Pop Up retailers. As an alternative, it’s pivoting to concentrate on its Contemporary, Complete Meals Market, Amazon Go, Amazon Model shops and Simply Stroll Out know-how. 

“We remain committed to building great, long-term physical retail experiences and technologies,” a spokesperson for the corporate mentioned on the time.