A Glossary of ‘-core’ Style Aesthetics

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A Glossary of '-core' Style Aesthetics

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Watching your generation lose relevance to make way for the next one is what makes you feel old. But instead of feeling bitter, I view Gen Zers and their behavior as a fascination. It makes me feel very young. Language, and how we talk about fashion, is one of the most interesting areas where they are making an impact. Every style or trend seems to be something-core, at least online.

To be fair, in much the same way we set up Gen Z to develop social-media addictions, millennials are partially responsible for this lexicological development: Normcore, which took the world and the industry by storm circa 2014, was the brainchild of two millennials — brand consultants and K-Hole founders Greg Fong and Emily Segal, to be exact. But Gen Zers have really taken the suffix and run with it, haven’t they? Given their tech-enabled existence and eight-second attention spans, it’s no surprise that they now distill complex ideas and cultures down to words that feel auto-generated and were probably made up in a matter of seconds.


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