Whether you’re shopping for the holidays, birthdays, or simply yourself, find some of Wisconsin’s biggest deals at these outlet locations.
Two decades into the 21st century, let’s face it: you can order anything you want online. But there’s still something exciting about the hunt and the thrill of finding a really great deal. Some of Wisconsin’s best bargains are found in outlets.
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We compiled a list of Wisconsin’s best spots for outlet shopping– from large malls to small independent stores.
Bonus TipCheck their website before you visit major outlet malls to find out about special coupons.
Johnson Creek Premium Outlets
575 Linmar Ln., Johnson Creek
If you regularly make the trip between Madison and Milwaukee on I-94, you’ve passed the Johnson Creek Premium Outlets. Nike, Gap, Adidas, Banana Republic, and Ann Taylor are just a few of Johnson Creek’s almost 40 stores. Le Creuset and Direct Tools are just a few of the unique shops. Lindt Chocolates is another.
Pleasant Prairie Premium Outlets, photo courtesy
Pleasant Prairie Premium Outlets
11211 120th Ave., Pleasant Prairie
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Pleasant Prairie Premium Outlets, near the Wisconsin-Illinois state line off I-94, is Wisconsin’s largest outlet destination. Pleasant Prairie has more than twice the number of stores as Johnson Creek. Serious outlet shoppers will love Pleasant Prairie. You can shop for classic clothing and shoes at this outlet mall, or you can find more difficult-to-find outlets like J.Crew Chocolate, Ghirardelli Chocolate and Sperry.
The Shops at Oshkosh
3001 S Washburn St., Oshkosh
The Shops at OshkoshThey may be small but they cover all bases. The Shops has major brands like Nike and Under Armour as well as designer brands like Coach, Ralph Lauren, Michael Kors and Coach.
Outlets at Dells
210 N Gasser Rd., Baraboo
Outlets at the Dells is a solid middle ground: it’s not quite as big as Pleasant Prairie but has noticeably more options that Johnson Creek and The Shops. It’s also located near plenty of restaurants and hotels, as the Dells are just a few miles away. You can also visit fun stores such as Drink Wisconsinbly and Dells Moonshine Co.
New Richmond Outlet
732 N Knowles Ave., New Richmond
It’s easy to miss the New Richmond Outlet if you aren’t looking for it. Although it is quite small, the building is well-organized with clearance and overstock merchandise. Think of it as a small TJ Maxx with last season’s Target clothing, shoes, make-up, toys, and home decor for sale.
Spooner Outlet
209 Walnut St. in Spooner
Northeastern Wisconsin bargain hunters have a local treasure in their neck of Wisconsin! The Spooner Outlet is a favorite of outdoor enthusiasts– with special deals on hunting and fishing equipment, boots, and other cold-weather must-haves.




Photo by Epicurean Factory Store
Epicurean Factory Store
257B Main St., Superior
Professionals, home chefs, as well as foodies, are all welcome Not requiredVisit the Epicurean Factory Outlet StoreOn the shores Lake Superior. Epicurean is known for its cutting boards, kitchen utensils, and Staub Cookware. Its flagship outlet offers USA Pans and Staub Cookware, Victorinox Cutlery and cutting boards. You will also find a wide range of pantry staples made right here in Wisconsin!
Swiss Colony Outlet Store
652 8th St., Monroe
The Swiss ColonyThe Wisconsin family-owned store is one of the most loved food gift companies in America. The family has been around for nearly 100 years. Their first specialty was cheese before they expanded into other areas. Today, people can order sausages, hams, baked goods, and confections, like The Colony’s award-winning petits fours, butter toffee, and Christmas fruitcakes. At the Monroe outlet, you’ll not only find food, but clothing, jewelry, and collectibles.
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