Where can you shop? Chances are it’s not InThe store. The U.S. 76% of adults are online shoppers — 62% of which are regular online shoppers, according to a study conducted by Marist Poll. What do you type in your browser? For men, there is no single answer — and if you only have a destination or two, you’re missing out. Maybe you go to Uniqlo for staples — but what of Amazon Basics, Dickies, or Rhone? Mr. Porter is the spot for select high-end menswear, but if you stick to that, you’ll miss out on the Ami Paris, All Saints, and the many other fashion outlets that keep the high-end looks close to home. J. Crew could be the most fashionable preppy man on earth, but Bonobos and Hugh & Crye as well as Rowing Blazers have plenty to offer in this department.
That is to say, if you’re shopping for men’s clothes online, variety is your friend. So where do you start? We spoke to Fatherly editors, Bustle fashion editors, and editors from The Zoe Report to find out what they shop for, and where they go back for more. The result: a list worthy of bookmarking — and shopping daily.
Born in London in the ‘90s, All Saints is the place for all things contemporary grunge — from leather biker jackets to distressed denim and snug knitwear.
Amazon might not be known for a deep well of style, but when it comes to basics, it’It is hard to beat. “I’ll order basics in bulk from the Amazon Basics section or Target if I need to get some new socks or undershirts,”Matt Berical, Fatherly Deputy Editor “The price is right. And then I’ll spend more on dress shoes, blazers, and jackets elsewhere.”
If you’re looking for something to impress — a high-end blazer or designer sweater, for example — then head to Paris. Ami Paris is a French brand that combines relaxed and stylish wear with high-quality basics. Bonne chance!
ASOS is the destination for the latest trends — straight from fashion week runways at an accessible price point and without sacrificing quality. It’s also the go-to for Bustle Senior Fashion Editor Kelsey Stiegman. “I like their men’s button-ups and blazers,”She said.
Ville Leino, a former Buffalo Sabres player, founded this brand. It combines the worlds of arts and sports with a commitment towards making garments from 100% recycled materials from Pure Waste. They also have sweats that are extremely comfortable.
Cashmere is an item that everyone loves. It takes a lot of dedication to care for it. And if you’re someone who wants the feel and look of cashmere without all the work, Bleusalt has you covered. The California-based brand sourced soft fibers from the U.S. and combined them with timeless staples and styles.
Bonobos is the destination to find business clothing that stands out. From bright patterned shirts to colorful chinos, it’s a go-to for so many men who don’t want to resign to blue suits and white shirts (not that there’s anything wrong with that). Tyghe Trimble, Fatherly Editor-in Chief, is especially fond of Bonobos’ suiting options. “Now, I do advocate going to get your suit fit, but for some reason, I get away with off-the-shelf suits from Bonobos, my go-to business suit,”Trimble. “They’re comfortable, well-cut, and you can match them with a popping shirt of which Bonobos has ample options.”
The No. The No. 1 work apparel manufacturer in the world knows a lot about cargo pants. For street-inspired street style, pair their famous cargo pants with your favorite pair sneakers. Dickies was founded over a century ago and has been a master of workwear.
Diesel is a global leader in denim thanks to its wide range of denim treatments, washes and fabrics. It also pays homage to its classic styles. If you’re looking for a pair of weekend jeans, you would be hard-pressed to find more options than with Diesel.
Since middle school, Docs has been a staple in the lives of many. And the brand has grown with us — with tons of options that are equally at home in the office or out at the bar late in the night. Saleam Singleton, fatherly style editor, is a Doc-wearer with a hot tip. “Be sure to check out low-in-stock and discontinued designs. There’s always a sale on.”
Farfetch’s business model disrupted luxury fashion. Farfetch does not own any inventory, which allows designers to take that risk. This results in a wide range of brands and boutiques. “Farfetch has been my go-to site for luxury fashion,”Singleton. “They have a ton of sales. You just have to take your time and search. I always find deals on the site.”
Often when style brands try to capture that outdoorsy vibe, it feels disingenuous — like they’re pretending to be outdoorsy and you just look like an urban lumberjack. Huckberry isn’t pretending. The brand was started by two Tahoe ski bums, who were looking for mountain style, performance gear, as well as cool outdoor stuff. So go ahead and buy a hatchet to go with that useful and fashionable flannel — alongside a good-looking pair of jeans and a windbreaker.
It is always best to get fitted for a button down shirt (a tailored shirt is for special occasions). Hugh & Crye’s online fitting system allows for you to order a shirt online that fits just as well. Hugh & Crye offers a wide range of button-down shirts in a variety of colors and patterns.
This company offers a wide range of tailored basics, from the classic white shirt to loose-flowing linens. James Perse’s Malibu-inspired selections are hard to turn away from. Their products are not only stylish and comfortable, but also eco-friendly.
Chilliwack Down Bomber Coat in black with stretch rib waistband and cuff, exterior pockets, adjustable tunnel hood
Shell: 50% polyester, 50% cotton
This heritage brand creates timeless clothing with modern fabric technology, without breaking the bank. “J. Crew for button-downs has always been a favorite,”Hannah Baxter, The Zoe Report’s Deputy Beauty Editor, said it. “They have the best drape.”
The incomparable running shorts, shirts (best of all) and the chic collabs are a must-have.
Mango was a leading fashion retailer because it showcased Mediterranean culture and style through minimal jewelry, tailored trousers and structured blazers. The brand’s timeless styles could easily be mistaken for designer clothing.
Mr. Porter has curated a selection of the most talented emerging and household designers. They are able to see what every man needs in his closet and what they don’t know. “If you consider yourself a stylish man and don’t shop — or at least browse — Mr. Porter on the regular, do you really care that much about fashion? Mr. Porter is a feast for style-hungry men, and one of the best sites there is to browse high-end designer fashion, fall in love with a select few items, and fill out their closet with favorites,”Trimble. Kathy Lee, Zoe Report Editor in Chief, states that “Some things I look for are quality, fit, and how unique [the item] may be. I don’t like to buy ‘the’ item everyone covets because I don’t want to wear what everyone else wears.”
New Balance is a dual-purpose company that caters to both the young and the old. “dad sneaker” roots. The brand extends a retro feel as opposed to the more futuristic offerings we’ve been seeing from brands recently.
This is an outdoor company that you can feel good about. “Patagonia cares about their sports (fly fishing, camping, climbing) as much as they do the planet we’re all playing on. If I need technical clothes and they have it, I’m stopping here,”Trimble. Trimble. Yvon Chouinard just gave away his $1B enterprise — donating all profits to those fighting to stop climate change, forever after.
Every man should have a polo shirt in their closet — whatever the occasion, you can’t go wrong. The best polo shirts are as comfortable and well-fitting as your favorite T-shirt. Perry Ellis, which also boasts a variety of other great men’s staples, won’t disappoint.
This company excels in workout clothes — extremely soft and sweat-wicking technical fabrics. “Lately, Rhone’s expanded that high-end fabric to basics — shorts, polos, pants — and this makes it a site I come back to frequently, especially when I’m looking to stock up on some of those basics,”Trimble.
The essence of Rowing Blazers is eclectic — in the best way possible. The brand combines Japanese street style and sportswear with prep and fashion. ‘80s nostalgia. “Rowing Blazers has good everything,” states Stiegman.
Keep a tab open on SSENSE’This site will help you find the most exclusive luxury menswear. “They showcase a lot of emerging and independent designers, so there’s always something inspiring on there,”Singleton.
A pair of sneakers that is well-made and comfortable is a commodity. “This is the first site I visit when I’m searching for a new pair of sneakers. You can find rare and usually hard-to-find sneakers here,”Singleton. “They also sell many cool streetwear brands, so I always check out the menswear section.”
Are you looking to buy or resell vintage designer clothes? Look no further. The Real Real’s coveted offerings are unparalleled. “Since I do a lot of vintage shopping I love looking at The Real Real under the men’s tab for Bode, Marni, and Dries Van Noten,”Baxter.
Uniqlo’s clothing is contemporary and fresh but not trendy. This brand offers quality products and you will leave grinning with your wallet. “I also love Uniqlo men’s sweaters,”Baxter states. “The cashmere crew neck is a staple for me, and I pick up a new one every season.”
Vitality offers the finest quality, high-quality stainless steel jewelry. “This is a good alternative for anyone allergic to silver and other metals,”Singleton. “Their designs are edgy and rock-and-roll-inspired — but I believe anyone can pull off their modern jewelry.”
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